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Perceptions of Advertising with Inte...

Young, Taylor Nicole.

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Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating./
Author:	Young, Taylor Nicole.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	74 p.
Notes:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10275928
ISBN:	9780355395068

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.
Young, Taylor Nicole.

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 74 p.

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.S.)--Oklahoma State University, 2017.

The present study analyzed how models' race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female - White male or Black male - White female) influenced their response. Additionally, it explored how respondents' race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.

ISBN: 9780355395068Subjects--Topical Terms:

2144804
Mass communication.

Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes toward Interracial Dating.
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520 $a The present study analyzed how models' race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female - White male or Black male - White female) influenced their response. Additionally, it explored how respondents' race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.
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