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Public Awareness Campaign for Dement...

Lin, Ting-Chu.

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Public Awareness Campaign for Dementia in Taiwan.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public Awareness Campaign for Dementia in Taiwan./
Author:	Lin, Ting-Chu.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	68 p.
Notes:	Source: Masters Abstracts International, Volume: 57-03.
Contained By:	Masters Abstracts International57-03(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11016195

Public Awareness Campaign for Dementia in Taiwan.
Lin, Ting-Chu.

Public Awareness Campaign for Dementia in Taiwan. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 68 p.

Source: Masters Abstracts International, Volume: 57-03.

Thesis (M.A.)--University of Southern California, 2017.

Among older demographics, a serious condition that affects a significant number of people in the world today is dementia. The statistics further show that as people age, the chances of developing dementia rise, with nearly half of people over the age of 85 suffering from the condition. Dementia is a condition whereby an individual suffers from a decline in mental ability that interferes with the person's daily life (Alz.org 2017). Despite common belief, dementia is not a disease but is merely a term that is used to describe various symptoms that are associated with the negative development of memory and thinking skills. In Taiwan, statistics find that at least 75 percent of people with dementia feel that they have been ostracized. This statistic raises concern about the frequency and prevalence of labeling and thus stigmatizing the elderly in the country. In 2012, the Department of Health estimated that 130,000 seniors across the country had dementia (Focus Taiwan 2013). Thus, it is evident that in Taiwan, dementia is becoming an issue of critical concern that needs to be addressed through all arms of the society in order to create an environment where men and women can be more comfortable living with the condition. This campaign planning model presents an overview of the process that a dementia campaign would take in Taiwan to help encourage more societal awareness and acceptance of the reality of dementia, as well as more compassionate behavior and attitudes toward those with the condition. The campaign planning model, which hypothesizes that there is a general lack of awareness and too much hostility toward people with dementia in Taiwan, utilizes various methods that work with the strengths and weaknesses of Taiwan Alzheimer's Disease Association (TADA) as an organization dedicated to this course. Through data collected from both secondary and primary sources, the campaign evaluates the possibilities of a campaign in the Taiwanese society, based on a sound communications strategy that can be implemented. The campaign planning model in this study essentially covers all of the requisite elements such as the organization's ability to conduct the campaign and the budget requirements, as well as the timeline for executing it.Subjects--Topical Terms:

2144804
Mass communication.

Public Awareness Campaign for Dementia in Taiwan.
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