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Platform Matters: A Comparative Cont...

Casteel, Diana.

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Platform Matters: A Comparative Content Analysis of the Women's March's Use of Facebook and Twitter.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Platform Matters: A Comparative Content Analysis of the Women's March's Use of Facebook and Twitter./
Author:	Casteel, Diana.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	99 p.
Notes:	Source: Masters Abstracts International, Volume: 58-03.
Contained By:	Masters Abstracts International58-03(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=11011062
ISBN:	9780438649194

Platform Matters: A Comparative Content Analysis of the Women's March's Use of Facebook and Twitter.
Casteel, Diana.

Platform Matters: A Comparative Content Analysis of the Women's March's Use of Facebook and Twitter. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 99 p.

Source: Masters Abstracts International, Volume: 58-03.

Thesis (M.A.)--University of Cincinnati, 2018.

Internet scholars studying activism coordinated online have not focused on how a social movement may be impacted by the social networking site, instead platforms are often regarded as one analogous entity. Using content analysis this thesis examines seven weeks of posts from the social media accounts of the Women's March to understand the differences in form, interaction, function, and discussion. It aims to bridge the current gap in digital activism literature, as well as aid future social activists. The findings of this study reveal the importance of understanding the platforms themselves, and how community is built differently on each site. The differences found in terms of interaction, form, and function indicate that Facebook is better suited for coordinating online activism because of its ability to build a more interconnected community.

ISBN: 9780438649194Subjects--Topical Terms:

524709
Communication.

Platform Matters: A Comparative Content Analysis of the Women's March's Use of Facebook and Twitter.
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520 $a Internet scholars studying activism coordinated online have not focused on how a social movement may be impacted by the social networking site, instead platforms are often regarded as one analogous entity. Using content analysis this thesis examines seven weeks of posts from the social media accounts of the Women's March to understand the differences in form, interaction, function, and discussion. It aims to bridge the current gap in digital activism literature, as well as aid future social activists. The findings of this study reveal the importance of understanding the platforms themselves, and how community is built differently on each site. The differences found in terms of interaction, form, and function indicate that Facebook is better suited for coordinating online activism because of its ability to build a more interconnected community.
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