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Motivational Strategies for Improvin...

Jamal Uddin, Md.

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Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign./
作者:	Jamal Uddin, Md.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
面頁冊數:	84 p.
附註:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
標題:	Health education. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10690867
ISBN:	9780355502015

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.
Jamal Uddin, Md.

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 84 p.

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.A.)--Minnesota State University, Mankato, 2017.

This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective strategies on social media platforms to advocate people to change their healthy eating behavior. A major limitation of this research is that it used data from only one campaign and one hashtag. Accordingly, I suggested conducting future research using persuasive contents from more than one campaign and hashtag to find the more refined outcome.

ISBN: 9780355502015Subjects--Topical Terms:

559086
Health education.

Motivational Strategies for Improving Healthy Eating Habits: A Thematic Analysis of a MyPlate Twitter Campaign.
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