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Services marketing : = integrating c...
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Wilson, Alan.
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Services marketing : = integrating customer focus across the firm /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Services marketing :/ [Alan Wilson .... [et al.]].
其他題名:
integrating customer focus across the firm /
其他作者:
Wilson, Alan.
出版者:
London :McGraw-Hill Education, : c2016.,
面頁冊數:
xvii, 538 p. :col. ill. ;27 cm.
標題:
Service industries - Marketing. -
ISBN:
9780077169312
Services marketing : = integrating customer focus across the firm /
Services marketing :
integrating customer focus across the firm /[Alan Wilson .... [et al.]]. - 3rd European ed. - London :McGraw-Hill Education,c2016. - xvii, 538 p. :col. ill. ;27 cm.
Includes bibliographical references and index.
ISBN: 9780077169312UK71.24Subjects--Topical Terms:
647833
Service industries
--Marketing.
LC Class. No.: HD9980.5 / .Z45 2016
Dewey Class. No.: 658.8
Services marketing : = integrating customer focus across the firm /
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