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How Parasocial Relationships Between...

Thompson, Juwan.

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How Parasocial Relationships Between Sports Figures and Fans Influence Fandom and Purchase Intention.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Parasocial Relationships Between Sports Figures and Fans Influence Fandom and Purchase Intention./
Author:	Thompson, Juwan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	80 p.
Notes:	Source: Masters Abstracts International, Volume: 81-02.
Contained By:	Masters Abstracts International81-02.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13896281
ISBN:	9781085651219

How Parasocial Relationships Between Sports Figures and Fans Influence Fandom and Purchase Intention.
Thompson, Juwan.

How Parasocial Relationships Between Sports Figures and Fans Influence Fandom and Purchase Intention. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 80 p.

Source: Masters Abstracts International, Volume: 81-02.

Thesis (M.S.)--Syracuse University, 2019.

This item must not be sold to any third party vendors.

Parasocial interaction refers to the pseudo-social relationship between media personalities and media audiences who consume it. Parasocial interaction theory has evolved over the past 53 years ago to better explain the depth of the pseudo-social relationship that exists between audiences and personalities; with scholars, such as Altman and Taylor (1973), theorizing that the more people interact, the more likely they are to achieve deeper states of intimacy. This level of increased intimacy is referred to as a parasocial relationship - the theory that will be used for this study. The current research contributes to sports marketing and public relations by revealing the relationship between identification and purchase intention through parasocial interaction and loyalty. In doing so, the current research validates that identification would precede parasocial relationship, which, in turn, results in loyalty. While the relationship between parasocial relationship and purchase intention has been demonstrated in earlier studies, no known study to date has validated the indirect effect of identification on purchase intention through parasocial relationship and loyalty. LeBron James will be used in this study to assess how parasocial relationships between sports figures and fans influence purchase intention.

ISBN: 9781085651219Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Athletes

How Parasocial Relationships Between Sports Figures and Fans Influence Fandom and Purchase Intention.
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300 $a 80 p.
500 $a Source: Masters Abstracts International, Volume: 81-02.
500 $a Advisor: Lim, Joon Soo.
502 $a Thesis (M.S.)--Syracuse University, 2019.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a Parasocial interaction refers to the pseudo-social relationship between media personalities and media audiences who consume it. Parasocial interaction theory has evolved over the past 53 years ago to better explain the depth of the pseudo-social relationship that exists between audiences and personalities; with scholars, such as Altman and Taylor (1973), theorizing that the more people interact, the more likely they are to achieve deeper states of intimacy. This level of increased intimacy is referred to as a parasocial relationship - the theory that will be used for this study. The current research contributes to sports marketing and public relations by revealing the relationship between identification and purchase intention through parasocial interaction and loyalty. In doing so, the current research validates that identification would precede parasocial relationship, which, in turn, results in loyalty. While the relationship between parasocial relationship and purchase intention has been demonstrated in earlier studies, no known study to date has validated the indirect effect of identification on purchase intention through parasocial relationship and loyalty. LeBron James will be used in this study to assess how parasocial relationships between sports figures and fans influence purchase intention.
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653 $a Parasocial interaction
653 $a Purchase intention
653 $a Sports
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