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The Effect of Contraceptive Advertis...

Chin-Lee, Yun-ke.

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The Effect of Contraceptive Advertising and Sexual Education on Condom Sales.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Effect of Contraceptive Advertising and Sexual Education on Condom Sales./
Author:	Chin-Lee, Yun-ke.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	96 p.
Notes:	Source: Dissertations Abstracts International, Volume: 79-05, Section: A.
Contained By:	Dissertations Abstracts International79-05A.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10603756
ISBN:	9780355234268

The Effect of Contraceptive Advertising and Sexual Education on Condom Sales.
Chin-Lee, Yun-ke.

The Effect of Contraceptive Advertising and Sexual Education on Condom Sales. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 96 p.

Source: Dissertations Abstracts International, Volume: 79-05, Section: A.

Thesis (Ph.D.)--The University of Chicago, 2017.

This item must not be sold to any third party vendors.

In this dissertation, I consider the effect of contraceptive advertising and different forms of sexual education on condom sales. Because condoms are a readily available, easy to use, and inexpensive form of contraception, understanding factors which may affect usage-such as advertising and sexual education-can have meaningful policy implications. To estimate the effect of advertising and sexual education, I use discontinuities in both created by television market and state borders. I find the effect of condom advertising is lower and return on marketing investment is negative when abstinence is stressed. Hence, from a managerial perspective, firms may want to consider the status of sexual education when making targeting decisions. I also find comprehensive sexual education has different effects on condom sales depending on how it is disbursed. From a policy perspective, this research opens avenues for asking further questions about the effect of sexual education on contraceptive choices and sexual behavior.

ISBN: 9780355234268Subjects--Topical Terms:

536353
Marketing.

The Effect of Contraceptive Advertising and Sexual Education on Condom Sales.
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500 $a Publisher info.: Dissertation/Thesis.
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520 $a In this dissertation, I consider the effect of contraceptive advertising and different forms of sexual education on condom sales. Because condoms are a readily available, easy to use, and inexpensive form of contraception, understanding factors which may affect usage-such as advertising and sexual education-can have meaningful policy implications. To estimate the effect of advertising and sexual education, I use discontinuities in both created by television market and state borders. I find the effect of condom advertising is lower and return on marketing investment is negative when abstinence is stressed. Hence, from a managerial perspective, firms may want to consider the status of sexual education when making targeting decisions. I also find comprehensive sexual education has different effects on condom sales depending on how it is disbursed. From a policy perspective, this research opens avenues for asking further questions about the effect of sexual education on contraceptive choices and sexual behavior.
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