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Events as a strategic marketing tool /

Eerdmans, Eef.

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Events as a strategic marketing tool /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Events as a strategic marketing tool // Dorothé Gerritsen ... [et al.]. ; translators, Eef Eerdmans and Esther Kupers.
其他作者:	Eerdmans, Eef.
出版者:	Wallingford, Oxfordshire, UK ;CAB International, : 2020.,
面頁冊數:	xi, 244 p. :col. ill. ;25 cm.
附註:	"Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso.
標題:	Marketing. -
ISBN:	9781789242300

Events as a strategic marketing tool /
Events as a strategic marketing tool /Dorothé Gerritsen ... [et al.]. ; translators, Eef Eerdmans and Esther Kupers. - 2nd ed. - Wallingford, Oxfordshire, UK ;CAB International,2020. - xi, 244 p. :col. ill. ;25 cm.

"Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso.

Includes bibliographical references and index.

"An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"--

ISBN: 9781789242300GBP39.99

LCCN: 2019056043Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HD30.28 / .G46813 2020

Dewey Class. No.: 658.8

Events as a strategic marketing tool /
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050 0 0 $a HD30.28 $b .G46813 2020
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240 1 0 $a Event als strategisch marketinginstrument. $l English
245 0 0 $a Events as a strategic marketing tool / $c Dorothé Gerritsen ... [et al.]. ; translators, Eef Eerdmans and Esther Kupers.
250 $a 2nd ed.
260 # $a Wallingford, Oxfordshire, UK ; $a Boston, MA, USA : $b CAB International, $c 2020.
300 $a xi, 244 p. : $b col. ill. ; $c 25 cm.
500 $a "Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso.
500 $a Third statement of responsibility from title page verso.
504 $a Includes bibliographical references and index.
520 # $a "An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"-- $c Provided by publisher.
650 # 0 $a Marketing. $3 536353
650 # 0 $a Special events $x Management. $3 725901
650 # 0 $a Strategic planning. $3 528149
700 1 # $a Eerdmans, Eef. $3 3424264
700 1 # $a Gerritsen, Dorothé. $3 3424265
700 1 # $a Leijten-Kupers, Esther. $3 3424266