東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Competitive branding strategies = ma...

Rajagopal.

Linked to FindBook

Google Book

Amazon

博客來

Competitive branding strategies = managing performance in emerging markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Competitive branding strategies/ by Rajagopal.
Reminder of title:	managing performance in emerging markets /
Author:	Rajagopal.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xxv, 288 p. :ill., digital ;24 cm.
[NT 15003449]:	Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	https://doi.org/10.1007/978-3-030-24933-5
ISBN:	9783030249335

Competitive branding strategies = managing performance in emerging markets /
Rajagopal.

Competitive branding strategiesmanaging performance in emerging markets /[electronic resource] :by Rajagopal. - Cham :Springer International Publishing :2019. - xxv, 288 p. :ill., digital ;24 cm.

Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit.

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.

ISBN: 9783030249335

Standard No.: 10.1007/978-3-030-24933-5doiSubjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .R353 2019

Dewey Class. No.: 658.827

Competitive branding strategies = managing performance in emerging markets /
LDR:02474nmm a2200325 a 4500 001 2193100
003 DE-He213
005 20191217171039.0
006 m d
007 cr nn 008maaau
008 200514s2019 gw s 0 eng d
020 $a 9783030249335 $q (electronic bk.)
020 $a 9783030249328 $q (paper)
024 7 $a 10.1007/978-3-030-24933-5 $2 doi
035 $a 978-3-030-24933-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255 $b .R353 2019
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .R161 2019
100 0 $a Rajagopal. $3 1976637
245 1 0 $a Competitive branding strategies $h [electronic resource] : $b managing performance in emerging markets / $c by Rajagopal.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xxv, 288 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit.
520 $a Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Strategic planning. $3 528149
650 1 4 $a Branding. $3 3235965
650 2 4 $a Emerging Markets/Globalization. $3 1565823
650 2 4 $a Business Strategy/Leadership. $3 1565354
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-24933-5
950 $a Business and Management (Springer-41169)