東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Financial dimensions of marketing de...

Stewart, David W.

Linked to FindBook

Google Book

Amazon

博客來

Financial dimensions of marketing decisions

Record Type:	Electronic resources : Monograph/item
Title/Author:	Financial dimensions of marketing decisions/ by David W. Stewart.
Author:	Stewart, David W.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	xvi, 247 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-15565-0
ISBN:	9783030155650

Financial dimensions of marketing decisions
Stewart, David W.

Financial dimensions of marketing decisions[electronic resource] /by David W. Stewart. - Cham :Springer International Publishing :2019. - xvi, 247 p. :ill., digital ;24 cm. - Palgrave studies in marketing, organizations and society,2661-8613. - Palgrave studies in marketing, organizations and society..

1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

ISBN: 9783030155650

Standard No.: 10.1007/978-3-030-15565-0doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415.13 / .S749 2019

Dewey Class. No.: 658.8

Financial dimensions of marketing decisions
LDR:02165nmm a2200349 a 4500 001 2191128
003 DE-He213
005 20191017133131.0
006 m d
007 cr nn 008maaau
008 200504s2019 gw s 0 eng d
020 $a 9783030155650 $q (electronic bk.)
020 $a 9783030155643 $q (paper)
024 7 $a 10.1007/978-3-030-15565-0 $2 doi
035 $a 978-3-030-15565-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13 $b .S749 2019
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415.13 $b .S849 2019
100 1 $a Stewart, David W. $3 619055
245 1 0 $a Financial dimensions of marketing decisions $h [electronic resource] / $c by David W. Stewart.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xvi, 247 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in marketing, organizations and society, $x 2661-8613
505 0 $a 1. Introduction -- 2. The Financial Imperative of Marketing -- 3. Business Models: How Firms Make Money -- 4. Estimating Cash Flows -- 5. Intermediate Marketing Outcome Measures and Metrics -- 6. Linking Marketing Outcomes to Financial Performance -- 7. Creating and Measuring Brand Value -- 8. Customer Life Time Value: The Significance of Repeat Business -- 9. Anticipating the Future: Managing Risk and Real Options -- 10. Managing Portfolios of Products -- 11. Marketing Strategy and Financial Performance -- 12. Measurement Beyond the Firm.
520 $a This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
650 0 $a Marketing. $3 536353
650 0 $a Business enterprises $x Finance. $3 646686
650 2 4 $a Organization. $3 529074
650 2 4 $a Corporate Finance. $2 swd $3 1655050
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Palgrave studies in marketing, organizations and society. $3 3410223
856 4 0 $u https://doi.org/10.1007/978-3-030-15565-0
950 $a Business and Management (Springer-41169)