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消費者契合與品牌權益對消費者再購意願之影響 : = 以印度消費者為例 =...

Kumbhar, Priyanka B.

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消費者契合與品牌權益對消費者再購意願之影響 : = 以印度消費者為例 = The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	消費者契合與品牌權益對消費者再購意願之影響 :/ Priyanka B. Kumbhar撰
Reminder of title:	以印度消費者為例 = The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example /
remainder title:	The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example
Author:	Kumbhar, Priyanka B.
other author:	祝道松
Published:	[花蓮縣壽豐鄉] :[國立東華大學企業管理學系], : 2019,
Description:	[12],81面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2024/07/30
Subject:	consumer engagement -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610632029.id&searchmode=basic電子全文(依作者授權而定)

消費者契合與品牌權益對消費者再購意願之影響 : = 以印度消費者為例 = The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example /
Kumbhar, Priyanka B.

消費者契合與品牌權益對消費者再購意願之影響 :以印度消費者為例 = The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example /The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as examplePriyanka B. Kumbhar撰 - [花蓮縣壽豐鄉] :[國立東華大學企業管理學系], 2019 - [12],81面 :圖,表 ;30公分

校內電子全文開放日期 2024/07/30

碩士論文--國立東華大學企業管理學系

含參考書目Subjects--Topical Terms:

3392579
consumer engagement

消費者契合與品牌權益對消費者再購意願之影響 : = 以印度消費者為例 = The impact of consumer engagement and brand equity on consumer's repurchase intension: indian consumers as example /
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500 $a 畢業學年度: 107
500 $a 指導教授: 祝道松
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504 $a 含參考書目
650 # 7 $a consumer engagement $2 lcstt $3 3392579
650 # 7 $a brand equity $2 lcstt $3 3392580
650 # 7 $a brand awareness $2 lcstt $3 3392581
650 # 7 $a perceived quality $3 3322523
650 # 7 $a brand association $2 lcstt $3 3392582
650 # 7 $a repurchase intantion $2 lcstt $3 3392583
650 # 7 $a Apple brand users in India $2 lcstt $3 3392584
700 1 # $a 祝道松 $e 指導 $3 3033890
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