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Marketing : = creating and keeping c...

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Zikmund, William G.

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Marketing : = creating and keeping customers in an e-commerce world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing :/ William G. Zikmund, Michael d'Amico.
其他題名:	creating and keeping customers in an e-commerce world /
作者:	Zikmund, William G.
其他作者:	D'Amico, Michael.
出版者:	Cincinnati, Ohio :South-Western College Pub., : c2001.,
面頁冊數:	xxxiii, 689 p. :col. ill., col. maps ;29 cm.
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1514/00032240-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1514/00032240-d.html
ISBN:	0324028113

Marketing : = creating and keeping customers in an e-commerce world /
Zikmund, William G.

Marketing :creating and keeping customers in an e-commerce world /William G. Zikmund, Michael d'Amico. - 7th ed. - Cincinnati, Ohio :South-Western College Pub.,c2001. - xxxiii, 689 p. :col. ill., col. maps ;29 cm.

Includes bibliographical references (p. 660-669) and indexes.

ISBN: 0324028113

LCCN: 00032240 Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .Z54 2001

Dewey Class. No.: 658.8

Marketing : = creating and keeping customers in an e-commerce world /
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050 0 0 $a HF5415 $b .Z54 2001
082 0 0 $a 658.8 $2 21
100 1 $a Zikmund, William G. $3 615401
245 1 0 $a Marketing : $b creating and keeping customers in an e-commerce world / $c William G. Zikmund, Michael d'Amico.
250 $a 7th ed.
260 # $a Cincinnati, Ohio : $b South-Western College Pub., $c c2001.
300 $a xxxiii, 689 p. : $b col. ill., col. maps ; $c 29 cm.
504 $a Includes bibliographical references (p. 660-669) and indexes.
650 # 0 $a Marketing. $3 536353
700 1 # $a D'Amico, Michael. $3 3388871
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1514/00032240-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1514/00032240-d.html

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