| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing channels // Anne T. Coughlan ... [et al.] |
| other author: |
Coughlan, Anne T., |
| Published: |
Upper Saddle River, N.J. :Prentice Hall, : c2001., |
| Description: |
xviii, 590 p. :ill. ;25 cm. |
| Notes: |
Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996. |
| Series: |
The Prentice Hall international series in marketing. |
| Subject: |
Marketing channels. - |
| ISBN: |
0130127728 |