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Research methods for business : = a skill-building approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Research methods for business :/ Uma Sekaran and Roger Bougie.
其他題名:	a skill-building approach /
作者:	Sekaran, Uma.
其他作者:	Bougie, Roger.
出版者:	Chichester :Wiley, : 2010.,
面頁冊數:	xx, 468 p. :ill. ;24 cm.
標題:	Business - Research -
ISBN:	9780470744796

Research methods for business : = a skill-building approach /
Sekaran, Uma.

Research methods for business :a skill-building approach /Uma Sekaran and Roger Bougie. - 5th ed. - Chichester :Wiley,2010. - xx, 468 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.

ISBN: 9780470744796

LCCN: 2009021660Subjects--Topical Terms:

647315
Business
--Research

LC Class. No.: HD30.4 / .S435 2010

Dewey Class. No.: 650.072

Research methods for business : = a skill-building approach /
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