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Chinese consumers = exploring the wo...

Sethi, Ashok.

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Chinese consumers = exploring the world's largest demographic /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Chinese consumers/ by Ashok Sethi.
Reminder of title:	exploring the world's largest demographic /
Author:	Sethi, Ashok.
Published:	Singapore :Springer Singapore : : 2019.,
Description:	xiii, 230 p. :ill., digital ;22 cm.
[NT 15003449]:	1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits.
Contained By:	Springer eBooks
Subject:	Consumers - China. -
Online resource:	http://dx.doi.org/10.1007/978-981-10-8992-3
ISBN:	9789811089923

Chinese consumers = exploring the world's largest demographic /
Sethi, Ashok.

Chinese consumersexploring the world's largest demographic /[electronic resource] :by Ashok Sethi. - Singapore :Springer Singapore :2019. - xiii, 230 p. :ill., digital ;22 cm.

1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits.

ISBN: 9789811089923

Standard No.: 10.1007/978-981-10-8992-3doiSubjects--Topical Terms:

681821
Consumers
--China.

LC Class. No.: HC430.C6 / S49 2019

Dewey Class. No.: 339.47

Chinese consumers = exploring the world's largest demographic /
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505 0 $a 1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits.
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