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Start-up = a practical guide to star...

Harris, Tom.

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Start-up = a practical guide to starting and running a new business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Start-up/ by Tom Harris.
Reminder of title:	a practical guide to starting and running a new business /
Author:	Harris, Tom.
Published:	Cham :Springer International Publishing : : 2019.,
Description:	vii, 146 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks.
Contained By:	Springer eBooks
Subject:	New business enterprises - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-94547-7
ISBN:	9783319945477

Start-up = a practical guide to starting and running a new business /
Harris, Tom.

Start-upa practical guide to starting and running a new business /[electronic resource] :by Tom Harris. - 2nd ed. - Cham :Springer International Publishing :2019. - vii, 146 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks.

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.

ISBN: 9783319945477

Standard No.: 10.1007/978-3-319-94547-7doiSubjects--Topical Terms:

566922
New business enterprises
--Management.

LC Class. No.: HD62.5

Dewey Class. No.: 658.11

Start-up = a practical guide to starting and running a new business /
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245 1 0 $a Start-up $h [electronic resource] : $b a practical guide to starting and running a new business / $c by Tom Harris.
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300 $a vii, 146 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks.
520 $a Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.
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