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Cultural strategy : = using innovati...

Holt, Douglas B.

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Cultural strategy : = using innovative ideologies to build breakthrough brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cultural strategy :/ Douglas Holt and Douglas Cameron.
Reminder of title:	using innovative ideologies to build breakthrough brands /
Author:	Holt, Douglas B.
other author:	Cameron, Douglas.
Published:	Oxford :Oxford University Press, : 2010.,
Description:	xv, 387 p. :ill. ;24 cm.
Subject:	Branding (Marketing) -
ISBN:	9780199655854

Cultural strategy : = using innovative ideologies to build breakthrough brands /
Holt, Douglas B.

Cultural strategy :using innovative ideologies to build breakthrough brands /Douglas Holt and Douglas Cameron. - 1st ed. - Oxford :Oxford University Press,2010. - xv, 387 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780199655854GBP19.99

LCCN: 2010935044Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .H65 2010

Dewey Class. No.: 658.827

Cultural strategy : = using innovative ideologies to build breakthrough brands /
LDR:00734cam a2200217 a 450 001 2168707
005 20120107100539.0
008 190621s2010 enka b 001 0 eng
010 $a 2010935044
020 $a 9780199655854 $q (pbk.) : $c GBP19.99
020 $a 019958740X $q (hbk.)
020 $a 9780199587407 $q (hbk.)
035 $a (OCoLC)ocn636906680
040 $a UKM $c UKM $d YDXCP $d BWK $d LGG $d CDX $d DLC
042 $a lccopycat
050 0 0 $a HF5415.1255 $b .H65 2010
082 0 4 $a 658.827 $2 22
100 1 $a Holt, Douglas B. $3 580928
245 1 0 $a Cultural strategy : $b using innovative ideologies to build breakthrough brands / $c Douglas Holt and Douglas Cameron.
250 $a 1st ed.
260 # $a Oxford : $b Oxford University Press, $c 2010.
300 $a xv, 387 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Branding (Marketing) $3 625366
650 # 0 $a Branding (Marketing) $v Case studies. $3 1073618
650 # 0 $a Marketing $x Social aspects. $3 648105
700 1 # $a Cameron, Douglas. $3 3367962