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Cultural strategy : = using innovati...

Holt, Douglas B.

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Cultural strategy : = using innovative ideologies to build breakthrough brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Cultural strategy :/ Douglas Holt and Douglas Cameron.
其他題名:	using innovative ideologies to build breakthrough brands /
作者:	Holt, Douglas B.
其他作者:	Cameron, Douglas.
出版者:	Oxford :Oxford University Press, : 2010.,
面頁冊數:	xv, 387 p. :ill. ;24 cm.
標題:	Branding (Marketing) -
ISBN:	9780199655854

Cultural strategy : = using innovative ideologies to build breakthrough brands /
Holt, Douglas B.

Cultural strategy :using innovative ideologies to build breakthrough brands /Douglas Holt and Douglas Cameron. - 1st ed. - Oxford :Oxford University Press,2010. - xv, 387 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780199655854GBP19.99

LCCN: 2010935044Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .H65 2010

Dewey Class. No.: 658.827

Cultural strategy : = using innovative ideologies to build breakthrough brands /
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