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Client-driven Creation & Professiona...

Schmitz, Joshua J.

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Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue./
Author:	Schmitz, Joshua J.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	45 p.
Notes:	Source: Masters Abstracts International, Volume: 58-01.
Contained By:	Masters Abstracts International58-01(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10784390
ISBN:	9780438361089

Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue.
Schmitz, Joshua J.

Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 45 p.

Source: Masters Abstracts International, Volume: 58-01.

Thesis (M.F.A.)--The University of Texas Rio Grande Valley, 2018.

Design, though intricately tied to art through craft, concept and media, is the base converse of art. That is to say, Design is externally motivated by a client's needs. This case study focuses on my professional work with the companies of S.L. Green and Firespring on the New York City skyscraper One Vanderbilt Avenue (OVA) and demonstrates how a creative concept can be altered through external factors, namely client input. My research will explain why a modern designer must occupy a production-oriented role and continuously leverage insight from an interdisciplinary team in a modern creative firm. The exhibition stemming from my work on OVA illustrates how a single concept as distilled as a building's design matures into an evolved organism as design principles inform both directed marketing campaigns and mindful, professional architectural aesthetic.

ISBN: 9780438361089Subjects--Topical Terms:

518875
Design.

Client-driven Creation & Professional Patterns in Modern Design: A Case Study of One Vanderbilt Avenue.
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