東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Meme as a Rhetorical Concept for Dig...

Ballard, Thomas M.

Linked to FindBook

Google Book

Amazon

博客來

Meme as a Rhetorical Concept for Digital Media Genres.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Meme as a Rhetorical Concept for Digital Media Genres./
Author:	Ballard, Thomas M.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	156 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Contained By:	Dissertation Abstracts International79-11A(E).
Subject:	Rhetoric. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10786671
ISBN:	9780438072428

Meme as a Rhetorical Concept for Digital Media Genres.
Ballard, Thomas M.

Meme as a Rhetorical Concept for Digital Media Genres. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 156 p.

Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.

Thesis (Ph.D.)--Iowa State University, 2018.

Studies in digital media and rhetoric often focus on fast-moving and constantly changing phenomena, and memes are undoubtedly one of the most mercurial concepts to arise online in recent years. Memes are now a widely recognized online phenomenon, but their definition, particularly the genres they employ, is still a subject for debate. Although many scholars have offered insights into the meme phenomenon, few have articulated the intersections of medium, genre, concept, and symbolism that most memes embody.

ISBN: 9780438072428Subjects--Topical Terms:

516647
Rhetoric.

Meme as a Rhetorical Concept for Digital Media Genres.
LDR:02606nmm a2200325 4500 001 2164814
005 20181127124954.5
008 190424s2018 ||||||||||||||||| ||eng d
020 $a 9780438072428
035 $a (MiAaPQ)AAI10786671
035 $a (MiAaPQ)iastate:17185
035 $a AAI10786671
040 $a MiAaPQ $c MiAaPQ
100 1 $a Ballard, Thomas M. $3 3352867
245 1 0 $a Meme as a Rhetorical Concept for Digital Media Genres.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 156 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
500 $a Adviser: Charles Kostelnick.
502 $a Thesis (Ph.D.)--Iowa State University, 2018.
520 $a Studies in digital media and rhetoric often focus on fast-moving and constantly changing phenomena, and memes are undoubtedly one of the most mercurial concepts to arise online in recent years. Memes are now a widely recognized online phenomenon, but their definition, particularly the genres they employ, is still a subject for debate. Although many scholars have offered insights into the meme phenomenon, few have articulated the intersections of medium, genre, concept, and symbolism that most memes embody.
520 $a Using concept-oriented, genre-based rhetorical discourse analysis, this dissertation analyzes 132 meme artifacts to better understand how meme genres interact with each other and the social purposes they fulfill, including their ideological functions. Analyses of the memes Yo Dawg, Philosoraptor, Lenny Puppet, Pepe the Frog, We Are Number One, and others demonstrate how memes are complex, intertextual artifacts that rely as much on symbolism and cultural knowledge as they do on structure and form in fulfilling their social purposes.
520 $a Memes are likely to remain a notable presence in digital media, and this dissertation provides a deeper understanding of how meme creators use them to address a variety of social purposes, ranging from political advocacy to marketing and fundraising. The primary finding here is that memes are not inherently genres, yet memes often rely on genres of digital media and genres are often formed around them. The dissertation also defines the meme concept as a rhetorical device in an effort to help guide future meme studies and establish the phenomenon's position in digital rhetoric scholarship.
590 $a School code: 0097.
650 4 $a Rhetoric. $3 516647
650 4 $a Communication. $3 524709
690 $a 0681
690 $a 0459
710 2 $a Iowa State University. $b English. $3 1020984
773 0 $t Dissertation Abstracts International $g 79-11A(E).
790 $a 0097
791 $a Ph.D.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10786671