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A Comprehensive Branding Strategy fo...

Xu, Hui.

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A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Comprehensive Branding Strategy for the Vignelli Center for Design Studies./
Author:	Xu, Hui.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	174 p.
Notes:	Source: Masters Abstracts International, Volume: 57-04.
Contained By:	Masters Abstracts International57-04(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10687710
ISBN:	9780355589573

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.
Xu, Hui.

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 174 p.

Source: Masters Abstracts International, Volume: 57-04.

Thesis (M.F.A.)--Rochester Institute of Technology, 2017.

This project presents solutions for Vignelli Center for Design Studies that address the question about the ineffective use of digital resources and lack of communications with users though the website. The results provide design solutions for both web and mobile users, aiming to improve the user experience and creatre an lasting impression on the audience.

ISBN: 9780355589573Subjects--Topical Terms:

518875
Design.

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.
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100 1 $a Xu, Hui. $3 1677945
245 1 2 $a A Comprehensive Branding Strategy for the Vignelli Center for Design Studies.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 174 p.
500 $a Source: Masters Abstracts International, Volume: 57-04.
500 $a Adviser: Nancy Ciolek.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2017.
520 $a This project presents solutions for Vignelli Center for Design Studies that address the question about the ineffective use of digital resources and lack of communications with users though the website. The results provide design solutions for both web and mobile users, aiming to improve the user experience and creatre an lasting impression on the audience.
520 $a This project creates a comprehensive branding strategy that enables the Vignelli Center to expand its reach and build a powerful connection to both existing and future audience. It also builds a consistent brand system across different platforms. Furthermore, this project demonstrates the importance of utilizing new information techniques and user-centered methodology for Vignelli Center to improve resources and allow for better access for the users. The final outcomes include designing a responsive website and mobile application for the Vignelli Center for Design Studies.
590 $a School code: 0465.
650 4 $a Design. $3 518875
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710 2 $a Rochester Institute of Technology. $b Visual Communication Design. $3 3347532
773 0 $t Masters Abstracts International $g 57-04(E).
790 $a 0465
791 $a M.F.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10687710