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Authenticity, Creativity and the Fut...

Wang, Yidan.

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Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture./
Author:	Wang, Yidan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	34 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
Contained By:	Dissertation Abstracts International78-10A(E).
Subject:	Art criticism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10286312
ISBN:	9781369815566

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.
Wang, Yidan.

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 34 p.

Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.

Thesis (M.A.)--Maryland Institute College of Art, 2017.

In its 2016 advertising campaign, adidas employs images representing youth subcultures from the past and present, evoking the spirit of a youth subculture in the future. Thus, the campaign combines the concept of timelessness with a creative spirit, a trait considered to be an indispensable driving force behind authentic culture and art, which remains critical about the society in order to liberate human beings from the delusional present.

ISBN: 9781369815566Subjects--Topical Terms:

526357
Art criticism.

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.
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520 $a In its 2016 advertising campaign, adidas employs images representing youth subcultures from the past and present, evoking the spirit of a youth subculture in the future. Thus, the campaign combines the concept of timelessness with a creative spirit, a trait considered to be an indispensable driving force behind authentic culture and art, which remains critical about the society in order to liberate human beings from the delusional present.
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