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Making Maori Rugby, Keeping Rugby Ma...

Barron-Callaci, Desiree.

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Making Maori Rugby, Keeping Rugby Maori: Indigenous Cultural Activism and Professional Rugby Union in Aotearoa New Zealand.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Making Maori Rugby, Keeping Rugby Maori: Indigenous Cultural Activism and Professional Rugby Union in Aotearoa New Zealand./
Author:	Barron-Callaci, Desiree.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	288 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Contained By:	Dissertation Abstracts International79-12A(E).
Subject:	Cultural anthropology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10748061
ISBN:	9780438170520

Making Maori Rugby, Keeping Rugby Maori: Indigenous Cultural Activism and Professional Rugby Union in Aotearoa New Zealand.
Barron-Callaci, Desiree.

Making Maori Rugby, Keeping Rugby Maori: Indigenous Cultural Activism and Professional Rugby Union in Aotearoa New Zealand. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 288 p.

Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.

Thesis (Ph.D.)--New York University, 2018.

The field of "sport" has been a significant site of achievement and visibility for Indigenous Maori as it has for many minority groups. This dissertation explores the continuing relevance of grassroots sporting networks to contemporary Indigenous life, even under the conditions of professionalization, and the challenging practices of commodification and brand discipline encouraged by global media sport corporate entities. I explore these issues in settler Aotearoa New Zealand with century-old Maori rugby union organizations and their volunteer administrators. Twenty years after the official professionalization of rugby union (in 1995), these Maori administrators work to preserve grassroots tournaments and their organizing networks, even as they mediate between their communities and increasingly professionalized rugby governance structures. Previous scholarship has drawn critical attention to these administrators' consultations with transnational corporate sponsors who deploy Maori cultural property in rugby promotion---particularly European sports giant Adidas' branding activities.

ISBN: 9780438170520Subjects--Topical Terms:

2122764
Cultural anthropology.

Making Maori Rugby, Keeping Rugby Maori: Indigenous Cultural Activism and Professional Rugby Union in Aotearoa New Zealand.
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245 1 0 $a Making Maori Rugby, Keeping Rugby Maori: Indigenous Cultural Activism and Professional Rugby Union in Aotearoa New Zealand.
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300 $a 288 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
500 $a Adviser: Fred R. Myers.
502 $a Thesis (Ph.D.)--New York University, 2018.
520 $a The field of "sport" has been a significant site of achievement and visibility for Indigenous Maori as it has for many minority groups. This dissertation explores the continuing relevance of grassroots sporting networks to contemporary Indigenous life, even under the conditions of professionalization, and the challenging practices of commodification and brand discipline encouraged by global media sport corporate entities. I explore these issues in settler Aotearoa New Zealand with century-old Maori rugby union organizations and their volunteer administrators. Twenty years after the official professionalization of rugby union (in 1995), these Maori administrators work to preserve grassroots tournaments and their organizing networks, even as they mediate between their communities and increasingly professionalized rugby governance structures. Previous scholarship has drawn critical attention to these administrators' consultations with transnational corporate sponsors who deploy Maori cultural property in rugby promotion---particularly European sports giant Adidas' branding activities.
520 $a Drawing on 18 months of fieldwork with Northern Region Maori Rugby (Te Hiku o te Ika), I argue that Maori rugby organizers work to preserve grassroots Maori rugby for its own sake, against the tendency of New Zealand Rugby to treat these officially-funded competitions as merely a labor recruitment sources for professional rugby. Furthermore, administrators and many players see their role as protective of players and cultural elements, construing both as taonga (cultural treasures) requiring their informed guardianship. This is accomplished through building relationships of identification and obligation particularly meaningful to Maori, and results in grassroots rugby organizations similar to Ramirez' indigenous "hubs" (2007) and demonstrative of the principle of "rooted cosmopolitanism" (Appiah 1998). This dissertation makes an important intervention in studies of settler colonialism and popular culture by drawing attention to the complicated role sport plays in contemporary indigenous life. Likewise, it provides an addendum to studies of sport and society by going beyond symbolic aspects of media sport and representation to the social and political networks which produce sport as a media phenomenon, and the powerful cultural activism of indigenous sport organizers.
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