東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Reinvestigating the Beauty Match Up ...

Mundel, Juan.

Linked to FindBook

Google Book

Amazon

博客來

Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements./
Author:	Mundel, Juan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	110 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-08(E), Section: A.
Contained By:	Dissertation Abstracts International79-08A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10746712
ISBN:	9780355687460

Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements.
Mundel, Juan.

Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 110 p.

Source: Dissertation Abstracts International, Volume: 79-08(E), Section: A.

Thesis (Ph.D.)--Michigan State University, 2018.

The use of attractive models as a means to grab consumers' attention and influence their product evaluations and purchase intentions is a common occurrence among advertisers. Research shows that recurrent exposure to ads featuring models with idealized bodies can lead to negative self-evaluations, development of eating disorders, and depression, among other negative outcomes. Given their greater likelihood to express discontent with their bodies when compared to their male counterparts, most of the literature on this issue has focused on women as the population under study. However, a third of all individuals suffering from eating disorders in the U.S. are males. This dissertation explores how males evaluate models featured in snack food advertisements when their bodies conform (or not) with advertising industry norms, and the effects of the pairing of different models with products perceived to be healthy (vs. unhealthy) on participants' evaluations of the self, the product, and the ad. Results showed a significant interaction between exposure to idealized bodies in advertisements and upward social comparison, indicating that respondents with higher social comparison scores had more negative evaluations of the ads. Exposure to ads with idealized bodies predicts participants' engagement in upward social comparison. Further, our results show that upward social comparison was a significant predictor of body dissatisfaction. Yet, overall participants had better evaluations of the ads when presented with unhealthy foods and models with idealized bodies, which stresses the need for guidelines for model casting in advertising.

ISBN: 9780355687460Subjects--Topical Terms:

2144804
Mass communication.

Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements.
LDR:02641nmm a2200313 4500 001 2161012
005 20180803131931.5
008 190424s2018 ||||||||||||||||| ||eng d
020 $a 9780355687460
035 $a (MiAaPQ)AAI10746712
035 $a (MiAaPQ)grad.msu:15858
035 $a AAI10746712
040 $a MiAaPQ $c MiAaPQ
100 1 $a Mundel, Juan. $3 3348952
245 1 0 $a Reinvestigating the Beauty Match Up Hypothesis and Social Comparison in Food Advertisements.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 110 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-08(E), Section: A.
500 $a Adviser: Patricia Huddleston.
502 $a Thesis (Ph.D.)--Michigan State University, 2018.
520 $a The use of attractive models as a means to grab consumers' attention and influence their product evaluations and purchase intentions is a common occurrence among advertisers. Research shows that recurrent exposure to ads featuring models with idealized bodies can lead to negative self-evaluations, development of eating disorders, and depression, among other negative outcomes. Given their greater likelihood to express discontent with their bodies when compared to their male counterparts, most of the literature on this issue has focused on women as the population under study. However, a third of all individuals suffering from eating disorders in the U.S. are males. This dissertation explores how males evaluate models featured in snack food advertisements when their bodies conform (or not) with advertising industry norms, and the effects of the pairing of different models with products perceived to be healthy (vs. unhealthy) on participants' evaluations of the self, the product, and the ad. Results showed a significant interaction between exposure to idealized bodies in advertisements and upward social comparison, indicating that respondents with higher social comparison scores had more negative evaluations of the ads. Exposure to ads with idealized bodies predicts participants' engagement in upward social comparison. Further, our results show that upward social comparison was a significant predictor of body dissatisfaction. Yet, overall participants had better evaluations of the ads when presented with unhealthy foods and models with idealized bodies, which stresses the need for guidelines for model casting in advertising.
590 $a School code: 0128.
650 4 $a Mass communication. $3 2144804
650 4 $a Marketing. $3 536353
650 4 $a Health sciences. $3 3168359
690 $a 0708
690 $a 0338
690 $a 0566
710 2 $a Michigan State University. $b Information and Media. $3 3284221
773 0 $t Dissertation Abstracts International $g 79-08A(E).
790 $a 0128
791 $a Ph.D.
792 $a 2018
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10746712