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Facebook and user experience: Evalua...

Perkins, Jackelyn.

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Facebook and user experience: Evaluating brand equity of Purdue University residences.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Facebook and user experience: Evaluating brand equity of Purdue University residences./
Author:	Perkins, Jackelyn.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	77 p.
Notes:	Source: Masters Abstracts International, Volume: 56-03.
Contained By:	Masters Abstracts International56-03(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10246177
ISBN:	9781369641929

Facebook and user experience: Evaluating brand equity of Purdue University residences.
Perkins, Jackelyn.

Facebook and user experience: Evaluating brand equity of Purdue University residences. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 77 p.

Source: Masters Abstracts International, Volume: 56-03.

Thesis (M.S.)--Purdue University, 2016.

This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.

ISBN: 9781369641929Subjects--Topical Terms:

536353
Marketing.

Facebook and user experience: Evaluating brand equity of Purdue University residences.
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245 1 0 $a Facebook and user experience: Evaluating brand equity of Purdue University residences.
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300 $a 77 p.
500 $a Source: Masters Abstracts International, Volume: 56-03.
500 $a Adviser: Mihaela Vorvoreanu.
502 $a Thesis (M.S.)--Purdue University, 2016.
520 $a This study investigated how brand equity was perceived on the Purdue University Residences' Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants' perceptions of brand equity.
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