東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Measuring Economic Value of Native A...

Smith, Clarence A.

FindBook

Google Book

Amazon

博客來

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification./
作者:	Smith, Clarence A.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
面頁冊數:	84 p.
附註:	Source: Masters Abstracts International, Volume: 55-04.
Contained By:	Masters Abstracts International55-04(E).
標題:	Forestry. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10077286
ISBN:	9781339587837

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
Smith, Clarence A.

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 84 p.

Source: Masters Abstracts International, Volume: 55-04.

Thesis (Master's)--University of Washington, 2016.

Many companies use Native American names, image and art designs in order to market their products, even though some of them have no affiliation with Native American tribes. This suggests Native American image and design provide a set of values for certain consumers. The purpose of this study is to help Native American tribal business leaders understand what potential customers take into consideration when selecting a Native American product.

ISBN: 9781339587837Subjects--Topical Terms:

895157
Forestry.

Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
LDR:03693nmm a2200325 4500 001 2160882
005 20180803131929.5
008 190424s2016 ||||||||||||||||| ||eng d
020 $a 9781339587837
035 $a (MiAaPQ)AAI10077286
035 $a (MiAaPQ)washington:15508
035 $a AAI10077286
040 $a MiAaPQ $c MiAaPQ
100 1 $a Smith, Clarence A. $3 3348810
245 1 0 $a Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 84 p.
500 $a Source: Masters Abstracts International, Volume: 55-04.
500 $a Adviser: Ivan Eastin.
502 $a Thesis (Master's)--University of Washington, 2016.
520 $a Many companies use Native American names, image and art designs in order to market their products, even though some of them have no affiliation with Native American tribes. This suggests Native American image and design provide a set of values for certain consumers. The purpose of this study is to help Native American tribal business leaders understand what potential customers take into consideration when selecting a Native American product.
520 $a In order to contribute to tribal business, selling a tribal wooden gift box with a certification logo that assures the gift box is from a forest that incorporates Native American traditional forestry practices was proposed. This paper was based on the analysis of survey respondents in order to obtain a comprehensive understanding of the opinions, attitudes and preferences of potential consumers toward a tribal gift box with or without Native American design and certification logo, the survey was conducted at the various cultural events in the Pacific Northwest. Three attributes, 1) a hypothetical certification logo, 2) Native American salmon design and 3) price options on the boxes were shuffled and respondents were asked to evaluate assorted types of gift boxes on different attributes. All attributes significantly impact various perceptions. Certification logo especially influenced the respondents' perception that the tribal gift box is environmentally sustainable, supports local craftsman and that the gift box supports responsible forest management. Both certification logo and salmon design had a synergetic effect in that they increased the likelihood of purchase. Based on respondents' belief when they purchase a gift box, four different cluster groups were found. Two cluster groups, which account for 36.1% of the respondents, could be the potential markets because they show higher likelihood to purchase the tribal boxes. Potential customers in these clusters are relatively older with an average age of 40 and contain higher portion of females than people in other two clusters. People in one of the potential customer clusters often attend native cultural events such as pow-wows, so native entrepreneurs can utilize these events as a marketing channel. In addition, the survey results indicate that respondents believe that tribal forest are sustainably managed and that a tribal product does positively influence the tribal economy. The results of this study presents a great opportunity for tribal businesses to create a brand that will capture their specific cultural essence and use the certification as an authenticity tool, which will differentiate their product from similar non-native products.
590 $a School code: 0250.
650 4 $a Forestry. $3 895157
650 4 $a Marketing. $3 536353
650 4 $a Native American studies. $3 2122730
690 $a 0478
690 $a 0338
690 $a 0740
710 2 $a University of Washington. $b Environmental and Forest Science. $3 3278420
773 0 $t Masters Abstracts International $g 55-04(E).
790 $a 0250
791 $a Master's
792 $a 2016
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10077286