東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Seeing What Sticks! Revenue Diversif...

Oubre, Linda Seiffert.

Linked to FindBook

Google Book

Amazon

博客來

Seeing What Sticks! Revenue Diversification and New Venturing in the Business Schools of the California State University.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Seeing What Sticks! Revenue Diversification and New Venturing in the Business Schools of the California State University./
Author:	Oubre, Linda Seiffert.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	164 p.
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Contained By:	Dissertation Abstracts International79-01A(E).
Subject:	Entrepreneurship. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10286696
ISBN:	9780355218800

Seeing What Sticks! Revenue Diversification and New Venturing in the Business Schools of the California State University.
Oubre, Linda Seiffert.

Seeing What Sticks! Revenue Diversification and New Venturing in the Business Schools of the California State University. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 164 p.

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ed.D.)--University of Pennsylvania, 2017.

With changing funding models and increased competition, academic institutions are increasingly looking for new ways to finance their missions. Business schools are turning to revenue diversification through new venturing to offset declining MBA enrollment, high business faculty salaries, and changes in accreditation standards that require more engagement with industry. Diversifying revenue streams is an important challenge for business schools in California, which has experienced significant cuts in public funding since 2000. With thousands of business students across 23 campuses representing the largest concentration of future business professionals in the country, the California State University (CSU) is on the frontlines of needing to innovate for new revenue and funding sources. Despite not having the expertise or infrastructure needed to successfully launch new ventures, CSU business schools recognize the need for revenue diversification strategies and are finding ways to implement these initiatives. The purpose of this study was to examine how business schools in the CSU system diversify revenue streams. Qualitative methods were used for this study in order to uncover the stories behind the success or failure of revenue diversification strategies intended to lead to new sources of revenue and increased investment for these institutions. The research questions addressed by this study included examining what CSU business schools have done to diversify revenue streams, who were the entrepreneurs in this context (i.e., who were the drivers and implementers of these initiatives), what organizational and financial structures were used for launching these ventures, how have these schools measured success, and what have they learned. The study findings are presented as descriptive case studies of four CSU business schools that represent new venturing lessons learned that ideally could be extended to other contexts and other institutions. These institutions are finding ways to be entrepreneurial despite the lack of resources, infrastructure, or support. They are launching new initiatives designed to generate revenue; throwing mud at the walls, and seeing what sticks!

ISBN: 9780355218800Subjects--Topical Terms:

526739
Entrepreneurship.

Seeing What Sticks! Revenue Diversification and New Venturing in the Business Schools of the California State University.
LDR:03260nmm a2200337 4500 001 2159626
005 20180703084422.5
008 190424s2017 ||||||||||||||||| ||eng d
020 $a 9780355218800
035 $a (MiAaPQ)AAI10286696
035 $a (MiAaPQ)upenned:10367
035 $a AAI10286696
040 $a MiAaPQ $c MiAaPQ
100 1 $a Oubre, Linda Seiffert. $3 3347495
245 1 0 $a Seeing What Sticks! Revenue Diversification and New Venturing in the Business Schools of the California State University.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 164 p.
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Robert Zemsky.
502 $a Thesis (Ed.D.)--University of Pennsylvania, 2017.
520 $a With changing funding models and increased competition, academic institutions are increasingly looking for new ways to finance their missions. Business schools are turning to revenue diversification through new venturing to offset declining MBA enrollment, high business faculty salaries, and changes in accreditation standards that require more engagement with industry. Diversifying revenue streams is an important challenge for business schools in California, which has experienced significant cuts in public funding since 2000. With thousands of business students across 23 campuses representing the largest concentration of future business professionals in the country, the California State University (CSU) is on the frontlines of needing to innovate for new revenue and funding sources. Despite not having the expertise or infrastructure needed to successfully launch new ventures, CSU business schools recognize the need for revenue diversification strategies and are finding ways to implement these initiatives. The purpose of this study was to examine how business schools in the CSU system diversify revenue streams. Qualitative methods were used for this study in order to uncover the stories behind the success or failure of revenue diversification strategies intended to lead to new sources of revenue and increased investment for these institutions. The research questions addressed by this study included examining what CSU business schools have done to diversify revenue streams, who were the entrepreneurs in this context (i.e., who were the drivers and implementers of these initiatives), what organizational and financial structures were used for launching these ventures, how have these schools measured success, and what have they learned. The study findings are presented as descriptive case studies of four CSU business schools that represent new venturing lessons learned that ideally could be extended to other contexts and other institutions. These institutions are finding ways to be entrepreneurial despite the lack of resources, infrastructure, or support. They are launching new initiatives designed to generate revenue; throwing mud at the walls, and seeing what sticks!
590 $a School code: 0175.
650 4 $a Entrepreneurship. $3 526739
650 4 $a Education finance. $3 3172165
650 4 $a Educational leadership. $3 529436
650 4 $a Business education. $3 543396
650 4 $a Higher education administration. $3 2122863
690 $a 0429
690 $a 0277
690 $a 0449
690 $a 0688
690 $a 0446
710 2 $a University of Pennsylvania. $b Higher Education Management. $3 2093952
773 0 $t Dissertation Abstracts International $g 79-01A(E).
790 $a 0175
791 $a Ed.D.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10286696