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An Investigation of Popular Music Pl...

Howell, Anessa L.

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An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming./
Author:	Howell, Anessa L.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	58 p.
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Multimedia communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10684794
ISBN:	9780355590784

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
Howell, Anessa L.

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 58 p.

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.S.)--Drexel University, 2017.

This study examines the evolving role of popular music placement in television programming and explores the functional role of music supervisors in the television industry. Within the last decade, the unknown profession of music supervision has expanded rapidly as popular music placement becomes a permanent part of television programming. This study reviews the effects of music on the human brain, its evolving functional role in visual media, proven effects in advertising engagement, and explores the likelihood of popular music placement influencing viewers' digital behavior in the age of social television.

ISBN: 9780355590784Subjects--Topical Terms:

590562
Multimedia communications.

An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
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245 1 3 $a An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Philip W. Salas.
502 $a Thesis (M.S.)--Drexel University, 2017.
520 $a This study examines the evolving role of popular music placement in television programming and explores the functional role of music supervisors in the television industry. Within the last decade, the unknown profession of music supervision has expanded rapidly as popular music placement becomes a permanent part of television programming. This study reviews the effects of music on the human brain, its evolving functional role in visual media, proven effects in advertising engagement, and explores the likelihood of popular music placement influencing viewers' digital behavior in the age of social television.
590 $a School code: 0065.
650 4 $a Multimedia communications. $3 590562
650 4 $a Mass communication. $3 2144804
650 4 $a Music. $3 516178
650 4 $a Psychology. $3 519075
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710 2 $a Drexel University. $b Television Management. $3 3179671
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