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Leveling the playing field? A conten...

Caldwell, Rachael.

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Leveling the playing field? A content analysis of ESPN.com and ESPNW.com's online coverage.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Leveling the playing field? A content analysis of ESPN.com and ESPNW.com's online coverage./
Author:	Caldwell, Rachael.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	56 p.
Notes:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10130846
ISBN:	9781339886725

Leveling the playing field? A content analysis of ESPN.com and ESPNW.com's online coverage.
Caldwell, Rachael.

Leveling the playing field? A content analysis of ESPN.com and ESPNW.com's online coverage. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 56 p.

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.A.)--University of Arkansas, 2016.

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women's sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women's sports, specifically coverage on the emerging field of Internet coverage.

ISBN: 9781339886725Subjects--Topical Terms:

576107
Journalism.

Leveling the playing field? A content analysis of ESPN.com and ESPNW.com's online coverage.
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245 1 0 $a Leveling the playing field? A content analysis of ESPN.com and ESPNW.com's online coverage.
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300 $a 56 p.
500 $a Source: Masters Abstracts International, Volume: 55-06.
500 $a Adviser: Jan Wicks.
502 $a Thesis (M.A.)--University of Arkansas, 2016.
520 $a The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women's sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women's sports, specifically coverage on the emerging field of Internet coverage.
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