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Analyzing Twitter usage differences ...

Kinney, Matthew A.

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Analyzing Twitter usage differences between student season ticket buyers and non-buyers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Analyzing Twitter usage differences between student season ticket buyers and non-buyers./
Author:	Kinney, Matthew A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	62 p.
Notes:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10130086
ISBN:	9781339879499

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
Kinney, Matthew A.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 62 p.

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--Illinois State University, 2016.

This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.

ISBN: 9781339879499Subjects--Topical Terms:

2122869
Sports Management.

Analyzing Twitter usage differences between student season ticket buyers and non-buyers.
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300 $a 62 p.
500 $a Source: Masters Abstracts International, Volume: 55-06.
500 $a Includes supplementary digital materials.
500 $a Adviser: Clinton J. Warren.
502 $a Thesis (M.S.)--Illinois State University, 2016.
520 $a This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.
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