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An exploration of ticket pricing in ...

Morehead, Craig A.

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An exploration of ticket pricing in intercollegiate athletics.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An exploration of ticket pricing in intercollegiate athletics./
Author:	Morehead, Craig A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	151 p.
Notes:	Source: Dissertation Abstracts International, Volume: 77-12(E), Section: A.
Contained By:	Dissertation Abstracts International77-12A(E).
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10127563
ISBN:	9781339855950

An exploration of ticket pricing in intercollegiate athletics.
Morehead, Craig A.

An exploration of ticket pricing in intercollegiate athletics. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 151 p.

Source: Dissertation Abstracts International, Volume: 77-12(E), Section: A.

Thesis (Ph.D.)--Old Dominion University, 2016.

Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing from the viewpoints of athletic administrators with various departmental responsibilities so that we may better understand the role of ticket pricing in intercollegiate sport from different points of departure. Using a phenomenological approach, twenty athletic administrators, representing two Power 5 and two Group of 5 institutions, were interviewed about their experiences with ticket pricing. Paper two represents an attempt to better understand the pricing process utilized in college sport, including the organizational objectives and influencing factors identified by administrators, while also suggesting a cyclical model for spectator sport ticket pricing. Paper three is an exploration of the perceived roles of athletic administrative stakeholders, as well as departmental isomorphic behavior, as they relate to ticket pricing decisions in intercollegiate athletics.

ISBN: 9781339855950Subjects--Topical Terms:

2122869
Sports Management.

An exploration of ticket pricing in intercollegiate athletics.
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245 1 3 $a An exploration of ticket pricing in intercollegiate athletics.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 151 p.
500 $a Source: Dissertation Abstracts International, Volume: 77-12(E), Section: A.
500 $a Adviser: Stephen L. Shapiro.
502 $a Thesis (Ph.D.)--Old Dominion University, 2016.
520 $a Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing from the viewpoints of athletic administrators with various departmental responsibilities so that we may better understand the role of ticket pricing in intercollegiate sport from different points of departure. Using a phenomenological approach, twenty athletic administrators, representing two Power 5 and two Group of 5 institutions, were interviewed about their experiences with ticket pricing. Paper two represents an attempt to better understand the pricing process utilized in college sport, including the organizational objectives and influencing factors identified by administrators, while also suggesting a cyclical model for spectator sport ticket pricing. Paper three is an exploration of the perceived roles of athletic administrative stakeholders, as well as departmental isomorphic behavior, as they relate to ticket pricing decisions in intercollegiate athletics.
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