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Distracted Driving: A Cross-Discipli...

Seibold, Jeremy R.

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Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals./
Author:	Seibold, Jeremy R.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	104 p.
Notes:	Source: Masters Abstracts International, Volume: 56-04.
Contained By:	Masters Abstracts International56-04(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10610544
ISBN:	9781369849769

Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.
Seibold, Jeremy R.

Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 104 p.

Source: Masters Abstracts International, Volume: 56-04.

Thesis (M.A.)--Florida Atlantic University, 2017.

Despite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this hypothesis, contributing to a lack of research, three methods of analysis were employed in this project: a textual analysis of a filmed narrative; an audience analysis of the comments accompanying the filmed narrative; and a video session followed by a self-administered questionnaire. The results of this study indicate that while the filmed narrative is more effective than the spoken narrative, more intensive analyses are necessary for further speculation.

ISBN: 9781369849769Subjects--Topical Terms:

524709
Communication.

Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.
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100 1 $a Seibold, Jeremy R. $3 3346001
245 1 0 $a Distracted Driving: A Cross-Disciplinary Analysis Exploring the Effectiveness of Public Service Announcements Regarding Texting and Driving That Employ a Filmed Narrative with Emotional Appeals.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 104 p.
500 $a Source: Masters Abstracts International, Volume: 56-04.
500 $a Adviser: Stephen Charbonneau.
502 $a Thesis (M.A.)--Florida Atlantic University, 2017.
520 $a Despite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this hypothesis, contributing to a lack of research, three methods of analysis were employed in this project: a textual analysis of a filmed narrative; an audience analysis of the comments accompanying the filmed narrative; and a video session followed by a self-administered questionnaire. The results of this study indicate that while the filmed narrative is more effective than the spoken narrative, more intensive analyses are necessary for further speculation.
590 $a School code: 0119.
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650 4 $a Film studies. $3 2122736
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710 2 $a Florida Atlantic University. $b Communication and Multimedia Studies. $3 2094485
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