東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

A Media System Dependency Study of A...

Leon, Meagan A.

Linked to FindBook

Google Book

Amazon

博客來

A Media System Dependency Study of Advertising Consumption Trends on Social Media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Media System Dependency Study of Advertising Consumption Trends on Social Media./
Author:	Leon, Meagan A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	100 p.
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10689686
ISBN:	9780355541120

A Media System Dependency Study of Advertising Consumption Trends on Social Media.
Leon, Meagan A.

A Media System Dependency Study of Advertising Consumption Trends on Social Media. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 100 p.

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.A.)--San Diego State University, 2017.

In today's trend of continuously moving away from traditional media, we are seeing almost all aspects of our lives being driven by new types of media. One of the most prominent and quickly growing media is social media, such as Facebook, where advertisements are strategically and algorithmically delivered to users. According to the media system dependency theory, it may be true that individuals who are dependent on social media will actually be more receptive to advertising on social media. This study will focus on individuals' different perceptions of advertisements on social media in regards to social media dependency. This study will measure five specific attributes of social media consumption, which are the users' perceptions of credibility of advertising on Facebook, perceptions of effectiveness of advertising on Facebook, media dependency, media literacy, and social media usage. This study also measures levels of purchase intention. These findings are important, because they provide insight to advertisers to better direct their advertising efforts on social media, provide insight to consumers on advertising on Facebook is effecting people differently, and provide suggestions for more insightful future research in this area.

ISBN: 9780355541120Subjects--Topical Terms:

524709
Communication.

A Media System Dependency Study of Advertising Consumption Trends on Social Media.
LDR:02195nmm a2200313 4500 001 2155609
005 20180426091051.5
008 190424s2017 ||||||||||||||||| ||eng d
020 $a 9780355541120
035 $a (MiAaPQ)AAI10689686
035 $a (MiAaPQ)sdsu:12127
035 $a AAI10689686
040 $a MiAaPQ $c MiAaPQ
100 1 $a Leon, Meagan A. $3 3343346
245 1 2 $a A Media System Dependency Study of Advertising Consumption Trends on Social Media.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2017
300 $a 100 p.
500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Kaye Sweetser.
502 $a Thesis (M.A.)--San Diego State University, 2017.
520 $a In today's trend of continuously moving away from traditional media, we are seeing almost all aspects of our lives being driven by new types of media. One of the most prominent and quickly growing media is social media, such as Facebook, where advertisements are strategically and algorithmically delivered to users. According to the media system dependency theory, it may be true that individuals who are dependent on social media will actually be more receptive to advertising on social media. This study will focus on individuals' different perceptions of advertisements on social media in regards to social media dependency. This study will measure five specific attributes of social media consumption, which are the users' perceptions of credibility of advertising on Facebook, perceptions of effectiveness of advertising on Facebook, media dependency, media literacy, and social media usage. This study also measures levels of purchase intention. These findings are important, because they provide insight to advertisers to better direct their advertising efforts on social media, provide insight to consumers on advertising on Facebook is effecting people differently, and provide suggestions for more insightful future research in this area.
590 $a School code: 0220.
650 4 $a Communication. $3 524709
650 4 $a Mass communication. $3 2144804
650 4 $a Web studies. $3 2122754
690 $a 0459
690 $a 0708
690 $a 0646
710 2 $a San Diego State University. $b Communication. $3 2122695
773 0 $t Masters Abstracts International $g 57-02(E).
790 $a 0220
791 $a M.A.
792 $a 2017
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10689686