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Evaluating Television Shows: The Inf...

Saks, Jeremy.

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Evaluating Television Shows: The Influences of Commercials and Customized Ratings on Perceived Enjoyment.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Evaluating Television Shows: The Influences of Commercials and Customized Ratings on Perceived Enjoyment./
Author:	Saks, Jeremy.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	97 p.
Notes:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
Contained By:	Dissertation Abstracts International78-11A(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10627162
ISBN:	9781369981155

Evaluating Television Shows: The Influences of Commercials and Customized Ratings on Perceived Enjoyment.
Saks, Jeremy.

Evaluating Television Shows: The Influences of Commercials and Customized Ratings on Perceived Enjoyment. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 97 p.

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.

Thesis (Ph.D.)--Ohio University, 2017.

This dissertation, comprised of two experimental studies, focuses on the impact of pairing targeted advertisements and ratings with television programming for college-aged individuals in terms of media enjoyment. The first experiment, building off of Saks (2013), examines how pairing television shows with either age-congruent or age- incongruent advertisements can influence participants' enjoyment of shows from three different genres outside of the participants' age demographic. The second experiment moves into the realm of targeted ratings, similar to those utilized by websites like Netflix. That experiment explores how individuals are influenced by manipulated ratings telling them how much they will supposedly like a show. The results from the first study, which utilized Mandler's Discrepancy/Evaluation theory, show no statistical significance in terms of change in enjoyment when viewers' saw shows outside of their age demographic paired with either age-congruent or age-incongruent advertisements. The second study, however, showed statistical significance for individuals' enjoyment being manipulated by randomly assigned supposedly targeted ratings. Various explanations for both phenomena are discussed.

ISBN: 9781369981155Subjects--Topical Terms:

524709
Communication.

Evaluating Television Shows: The Influences of Commercials and Customized Ratings on Perceived Enjoyment.
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502 $a Thesis (Ph.D.)--Ohio University, 2017.
520 $a This dissertation, comprised of two experimental studies, focuses on the impact of pairing targeted advertisements and ratings with television programming for college-aged individuals in terms of media enjoyment. The first experiment, building off of Saks (2013), examines how pairing television shows with either age-congruent or age- incongruent advertisements can influence participants' enjoyment of shows from three different genres outside of the participants' age demographic. The second experiment moves into the realm of targeted ratings, similar to those utilized by websites like Netflix. That experiment explores how individuals are influenced by manipulated ratings telling them how much they will supposedly like a show. The results from the first study, which utilized Mandler's Discrepancy/Evaluation theory, show no statistical significance in terms of change in enjoyment when viewers' saw shows outside of their age demographic paired with either age-congruent or age-incongruent advertisements. The second study, however, showed statistical significance for individuals' enjoyment being manipulated by randomly assigned supposedly targeted ratings. Various explanations for both phenomena are discussed.
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