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A Study of Danmaku Video on Attentio...

Ni, Yuqian.

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A Study of Danmaku Video on Attention Allocation, Social Presence, Transportation to Narrative, Cognitive Workload and Enjoyment.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Study of Danmaku Video on Attention Allocation, Social Presence, Transportation to Narrative, Cognitive Workload and Enjoyment./
Author:	Ni, Yuqian.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2017,
Description:	92 p.
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10264475
ISBN:	9780355055016

A Study of Danmaku Video on Attention Allocation, Social Presence, Transportation to Narrative, Cognitive Workload and Enjoyment.
Ni, Yuqian.

A Study of Danmaku Video on Attention Allocation, Social Presence, Transportation to Narrative, Cognitive Workload and Enjoyment. - Ann Arbor : ProQuest Dissertations & Theses, 2017 - 92 p.

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--Syracuse University, 2017.

Danmaku video (video with overlaid comments) is a relatively new social TV format and is getting popular in China. This study conducted a 3-condition experiment to examine Danmaku video watching experience in terms of 5 aspects: attention allocation, social presence, transportation into narrative, cognitive workload and enjoyment. 61 Chinese college students from the Northeast region of US were recruited to participate the study. Result indicated out that Danmaku distracted some attention from the initial video content but fostered a feeling of joint viewing with others. The presence of Danmaku also had some effect on the enjoyment of watching videos, but did not affect cognitive workload or the degree of feeling being transported into video's narrative.

ISBN: 9780355055016Subjects--Topical Terms:

524709
Communication.

A Study of Danmaku Video on Attention Allocation, Social Presence, Transportation to Narrative, Cognitive Workload and Enjoyment.
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