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Mobile marketing for dummies

Becker, Michael.

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Mobile marketing for dummies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mobile marketing for dummies/ by Michael Becker and John Arnold.
Author:	Becker, Michael.
other author:	Arnold, John.
Published:	Indianapolis, Ind. :Wiley Pub., Inc, : 2010.,
Description:	xviii, 362 p.
[NT 15003449]:	pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
Subject:	Marketing. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=589133Click to View

Mobile marketing for dummies
Becker, Michael.

Mobile marketing for dummies[electronic resource] /by Michael Becker and John Arnold. - Indianapolis, Ind. :Wiley Pub., Inc,2010. - xviii, 362 p. - --For dummies. - --For dummies..

Includes bibliographical references and index.

pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .B43 2010

Mobile marketing for dummies
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245 1 0 $a Mobile marketing for dummies $h [electronic resource] / $c by Michael Becker and John Arnold.
260 $a Indianapolis, Ind. : $b Wiley Pub., Inc, $c 2010.
300 $a xviii, 362 p.
490 1 $a --For dummies
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing. $3 536353
650 0 $a Telemarketing. $3 743645
650 0 $a Strategic planning. $3 528149
650 0 $a Wireless communication systems. $3 567106
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Arnold, John. $3 1558656
710 2 $a ProQuest (Firm) $3 2196311
830 0 $a --For dummies. $3 1557827
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=589133 $z Click to View