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Consumer research for museum marketers = audience insights money can't buy /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Consumer research for museum marketers/ Margot A. Wallace.
Reminder of title:
audience insights money can't buy /
Author:
Wallace, Margot A.,
Published:
Lanham, Md. :AltaMira Press, : c2010.,
Description:
vi, 179 p.
Subject:
Museums - Management. -
Online resource:
https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=483900Click to View
Consumer research for museum marketers = audience insights money can't buy /
Wallace, Margot A.,1941-
Consumer research for museum marketers
audience insights money can't buy /[electronic resource] :Margot A. Wallace. - Lanham, Md. :AltaMira Press,c2010. - vi, 179 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
559306
Museums
--Management.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: AM121 / .W35 2010
Dewey Class. No.: 069/.068
Consumer research for museum marketers = audience insights money can't buy /
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Includes bibliographical references and index.
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Click to View
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