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Marketing research = a practical app...

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Kolb, Bonita M.

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Marketing research = a practical approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing research/ Bonita Kolb.
Reminder of title:	a practical approach /
Author:	Kolb, Bonita M.
Published:	Los Angeles :SAGE, : 2008.,
Description:	xiii, 292 p.
Subject:	Marketing research. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=435383Click to View

Marketing research = a practical approach /
Kolb, Bonita M.

Marketing researcha practical approach /[electronic resource] :Bonita Kolb. - Los Angeles :SAGE,2008. - xiii, 292 p.

Includes bibliographical references (p. [280]-287) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA806670bnb

UkSubjects--Topical Terms:

532352
Marketing research.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.2 / .K59 2008

Dewey Class. No.: 658.83

Marketing research = a practical approach /
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020 $z 9781412947961 (hbk.)
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100 1 $a Kolb, Bonita M. $3 784276
245 1 0 $a Marketing research $h [electronic resource] : $b a practical approach / $c Bonita Kolb.
260 $a Los Angeles : $b SAGE, $c 2008.
300 $a xiii, 292 p.
504 $a Includes bibliographical references (p. [280]-287) and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Marketing research. $3 532352
655 4 $a Electronic books. $2 lcsh $3 542853
710 2 $a ProQuest (Firm) $3 2196311
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=435383 $z Click to View

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EB HF5415.2 .K59 2008

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