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The PR buzz factor = how using publi...

Lawson, Russell.

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The PR buzz factor = how using public relations can boost your business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The PR buzz factor/ Russell Lawson ; foreword by Carol Undy.
Reminder of title:	how using public relations can boost your business /
Author:	Lawson, Russell.
Published:	London ;Kogan Page, : c2006.,
Description:	viii, 184 p. :ill.
Notes:	Includes index.
[NT 15003449]:	Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
Subject:	Public relations. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=4642540Click to View

The PR buzz factor = how using public relations can boost your business /
Lawson, Russell.

The PR buzz factorhow using public relations can boost your business /[electronic resource] :Russell Lawson ; foreword by Carol Undy. - London ;Kogan Page,c2006. - viii, 184 p. :ill.

Includes index.

Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA605929bnb

UkSubjects--Topical Terms:

542883
Public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .L42 2006

Dewey Class. No.: 659.2

The PR buzz factor = how using public relations can boost your business /
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