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From brand vision to brand evaluatio...

De Chernatony, L.

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From brand vision to brand evaluation = strategically building and sustaining brands /

Record Type:	Electronic resources : Monograph/item
Title/Author:	From brand vision to brand evaluation/ Leslie de Chernatony.
Reminder of title:	strategically building and sustaining brands /
Author:	De Chernatony, L.
Published:	Oxford ;Butterworth-Heinemann, : 2001.,
Description:	xv, 293 p. :ill. (some col.)., port.
Notes:	Published in association with the Chartered Institute of Marketing.
Subject:	Brand name products. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=404323Click to View

From brand vision to brand evaluation = strategically building and sustaining brands /
De Chernatony, L.

From brand vision to brand evaluationstrategically building and sustaining brands /[electronic resource] :Leslie de Chernatony. - Oxford ;Butterworth-Heinemann,2001. - xv, 293 p. :ill. (some col.)., port.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / D455 2001

From brand vision to brand evaluation = strategically building and sustaining brands /
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245 1 0 $a From brand vision to brand evaluation $h [electronic resource] : $b strategically building and sustaining brands / $c Leslie de Chernatony.
260 $a Oxford ; $a Boston : $b Butterworth-Heinemann, $c 2001.
300 $a xv, 293 p. : $b ill. (some col.)., port.
500 $a Published in association with the Chartered Institute of Marketing.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Brand name products. $3 581855
650 0 $a Trademarks. $3 605074
650 0 $a Product management. $3 576148
655 4 $a Electronic books. $2 lcsh $3 542853
710 2 $a Chartered Institute of Marketing. $3 578725
710 2 $a ProQuest (Firm) $3 2196311
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