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Global marketing management : = a ca...

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Bartlett, Christopher A., (1943-)

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Global marketing management : = a casebook /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global marketing management :/ John A. Quelch, Christopher A. Bartlett.
Reminder of title:	a casebook /
Author:	Quelch, John A.
other author:	Bartlett, Christopher A.,
Published:	Mason, OH :Thomson/South-Western, : c2006.,
Description:	viii, 680 p. :ill. ;24 cm.
Subject:	Export marketing - Management -
ISBN:	0324322844

Global marketing management : = a casebook /
Quelch, John A.

Global marketing management :a casebook /John A. Quelch, Christopher A. Bartlett. - 5th ed. - Mason, OH :Thomson/South-Western,c2006. - viii, 680 p. :ill. ;24 cm.

Includes bibliographical references.

Designing strategies for global competition --

ISBN: 0324322844

LCCN: 2004118261Subjects--Topical Terms:

694276
Export marketing
--Management

LC Class. No.: HF1416 / .Q3 2006

Dewey Class. No.: 658.8/4

Global marketing management : = a casebook /
LDR:00872cam 22002054a 4500 001 2146784
003 OCoLC
005 20100908101646.0
008 190307s2006 ohua b 000 0 eng
010 $a 2004118261
020 $a 0324322844 $q (pbk.)
020 $a 9780324322842 $q (pbk.)
040 $a DLC $b eng
050 0 0 $a HF1416 $b .Q3 2006
082 0 0 $a 658.8/4 $2 22
100 1 $a Quelch, John A. $3 646176
245 1 0 $a Global marketing management : $b a casebook / $c John A. Quelch, Christopher A. Bartlett.
250 $a 5th ed.
260 # $a Mason, OH : $b Thomson/South-Western, $c c2006.
300 $a viii, 680 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references.
505 0 # $t Designing strategies for global competition -- $t Global expansion strategies -- $t Global marketing programs -- $t Marketing in emerging markets -- $t Managing international partners -- $t Organizing and managing global marketing operations -- $t Social enterprise and global marketing.
650 # 0 $a Export marketing $x Management $x Case studies. $3 694276
700 1 # $a Bartlett, Christopher A., $d 1943- $3 670079

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GW0021902

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF1416 Q3 2006

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1 records • Pages 1 •
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