紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Services marketing in Asia :/ Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. |
其他題名: |
managing people, technology, and strategy / |
其他題名: |
Managing people, technology, and strategy |
作者: |
Lovelock, Christopher H. |
其他作者: |
Wirtz, Jochen. |
出版者: |
Singapore ; Prentice Hall, : 2002., |
面頁冊數: |
xxi, 706 p. :ill. ;24 cm. |
附註: |
Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001. |
標題: |
Service industries - Marketing. - Asia - |
ISBN: |
0130605662 |