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探討品牌擬人化對知覺價值影響之研究 : = 以消費者權力階層及產品類型為...

顏維瑩

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探討品牌擬人化對知覺價值影響之研究 : = 以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	探討品牌擬人化對知覺價值影響之研究 :/ 顏維瑩撰
Reminder of title:	以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type /
remainder title:	Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type
Author:	顏維瑩
other author:	周慧君
Published:	花蓮縣 :國際企業學系, : 2018,
Description:	80面 :圖,表 ;30公分
Notes:	校內電子全文開放日期不公開
Subject:	擬人化品牌 -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610633001.id&searchmode=basic電子全文(依作者授權而定)

探討品牌擬人化對知覺價值影響之研究 : = 以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type /
顏維瑩

探討品牌擬人化對知覺價值影響之研究 :以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type /Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type顏維瑩撰 - 花蓮縣 :國際企業學系, 2018 - 80面 :圖,表 ;30公分

校內電子全文開放日期不公開

碩士論文--國立東華大學國際企業學系

含參考書目Subjects--Topical Terms:

3322506
擬人化品牌

探討品牌擬人化對知覺價值影響之研究 : = 以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type /
LDR:01210nam a2200241 450 001 2140662
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100 1 $a 顏維瑩 $e 撰 $3 3317825
245 1 0 $a 探討品牌擬人化對知覺價值影響之研究 : $b 以消費者權力階層及產品類型為調節效果 = Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type / $c 顏維瑩撰
246 3 1 $a Exploring the Effect of Brand Anthropomorphism on Perceived Value : the Moderating Effects of Consumer Power Class and Product Type
260 # $a 花蓮縣 : $b 國際企業學系, $c 2018
300 $a 80面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期不公開
500 $a 校外電子全文開放日期不公開
500 $a 國圖全文開放日期不公開
500 $a 畢業學年度: 106
500 $a 指導教授: 周慧君
502 $a 碩士論文--國立東華大學國際企業學系
504 $a 含參考書目
650 0 0 $a 擬人化品牌 $3 3322506
650 0 0 $a 品牌角色 $3 3322507
650 0 0 $a 消費者特性 $2 csht $3 2474785
650 0 0 $a 消費者權力 $3 3322508
650 0 0 $a 享樂型商品 $3 3322509
650 0 0 $a 實用型商品 $3 3322510
650 0 0 $a anthropomorphic brand $3 3322511
650 0 0 $a brand role $3 3322512
650 0 0 $a onsumer characteristics $3 3322513
650 0 0 $a consumer power $3 3322514
650 0 0 $a hedonic products $3 3322515
650 0 0 $a utilitarian products $3 3322516
700 1 # $a 周慧君 $e 指導 $3 2994808
700 1 # $a Chou, Hui-Chun. $e 指導 $3 3320493
856 4 0 $u http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610633001.id&searchmode=basic $z 電子全文(依作者授權而定)