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探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精...

莊渝鈞

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探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 :/ 莊渝鈞撰
Reminder of title:	以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /
remainder title:	以精品珠寶品牌T牌為例
Author:	莊渝鈞
other author:	張巧真
Published:	花蓮縣 :國際企業學系, : 2018,
Description:	96面 :圖,表 ;30公分
Notes:	校內電子全文開放日期 2023/07/08
Subject:	精品珠寶品牌 -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610633002.id&searchmode=basic電子全文(依作者授權而定)

探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /
莊渝鈞

探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 :以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /以精品珠寶品牌T牌為例莊渝鈞撰 - 花蓮縣 :國際企業學系, 2018 - 96面 :圖,表 ;30公分

校內電子全文開放日期 2023/07/08

碩士論文--國立東華大學國際企業學系

含參考書目Subjects--Topical Terms:

3322575
精品珠寶品牌

探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand /
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100 1 $a 莊渝鈞 $e 撰 $3 3317566
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246 1 # $a 以精品珠寶品牌T牌為例
246 3 1 $a Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand
260 # $a 花蓮縣 : $b 國際企業學系, $c 2018
300 $a 96面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2023/07/08
500 $a 校外電子全文開放日期 2023/07/08
500 $a 國圖全文開放日期不公開
500 $a 畢業學年度: 106
500 $a 指導教授: 張巧真
502 $a 碩士論文--國立東華大學國際企業學系
504 $a 含參考書目
650 0 0 $a 精品珠寶品牌 $3 3322575
650 0 0 $a 聯合品牌 $3 3322576
650 0 0 $a 知覺配適度 $3 3322577
650 0 0 $a 購買意願 $2 csht $3 2467769
650 0 0 $a Boutique jewelry brand $3 3322578
650 0 0 $a Co-branding $3 3322579
650 0 0 $a Perceived fit $3 3322580
650 0 0 $a Purchase intention $3 3322581
700 1 # $a 張巧真 $e 指導 $3 2994645
700 1 # $a Chang, Chiao-Chen. $e 指導 $3 3320508
856 4 0 $u http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610633002.id&searchmode=basic $z 電子全文(依作者授權而定)