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Inside the nudge unit : = how small ...

Halpern, David

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Inside the nudge unit : = how small changes can make a big difference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Inside the nudge unit :/ David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.
其他題名:	how small changes can make a big difference /
作者:	Halpern, David
其他作者:	Service, Owain.
出版者:	London :WH Allen, : 2016.,
面頁冊數:	xiv, 383 p. :ill. ;20 cm.
內容註:	A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?.
標題:	Social policy - Psychological aspects. -
ISBN:	9780753556559 (pbk.) :

Inside the nudge unit : = how small changes can make a big difference /
Halpern, David

Inside the nudge unit :how small changes can make a big difference /David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler. - London :WH Allen,2016. - xiv, 383 p. :ill. ;20 cm.

Includes bibliographical references and index.

A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?.

Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's Nudge Unit, the world's first government institution that uses behavioral economics to examine and influence human behavior, to nudge us into making better decisions. Here he shows you how to make better choices and improve your life.

ISBN: 9780753556559 (pbk.) :US18.95Subjects--Topical Terms:

549236
Social policy
--Psychological aspects.

LC Class. No.: HB846.8 / .H35 2016

Dewey Class. No.: 153.83

Inside the nudge unit : = how small changes can make a big difference /
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