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Museum branding : = how to create an...

Wallace, Margot A., (1941-)

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Museum branding : = how to create and maintain image, loyalty, and support /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Museum branding :/ Margot Wallace
Reminder of title:	how to create and maintain image, loyalty, and support /
Author:	Wallace, Margot A.,
Description:	1 online resource
[NT 15003449]:	Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
Subject:	Museums - Management - United States -
Online resource:	http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html
ISBN:	9781442263468

Museum branding : = how to create and maintain image, loyalty, and support /
Wallace, Margot A.,1941-

Museum branding :how to create and maintain image, loyalty, and support /Margot Wallace - 1 online resource

Includes bibliographical references and index

Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

ISBN: 9781442263468

LCCN: 2015048352Subjects--Topical Terms:

3314530
Museums
--Management--United StatesIndex Terms--Genre/Form:

959526
Electronic books

Dewey Class. No.: 069.068

Museum branding : = how to create and maintain image, loyalty, and support /
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504 $a Includes bibliographical references and index
505 0 $a Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
520 $a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
588 $a Print version record and CIP data provided by publisher
650 0 $a Museums $z United States $x Management $3 3314530
650 0 $a Museums $x Public relations $z United States $3 3314531
650 0 $a Business names $z United States $3 3314532
650 0 $a Branding (Marketing) $z United States $3 3314533
650 0 $a Museum attendance $z United States. $3 729253
655 4 $a Electronic books $3 959526
776 0 8 $i Print version: $a Wallace, Margot A, 1941- $t Museum branding. $d Lanham, MD : Rowman & Littlefield, [2016] $z 9781442263444 $w (DLC)
856 4 0 $u http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html