東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Applying neuroscience to business pr...

Alonso Dos Santos, Manuel, (1981-)

Linked to FindBook

Google Book

Amazon

博客來

Applying neuroscience to business practice

Record Type:	Electronic resources : Monograph/item
Title/Author:	Applying neuroscience to business practice/ Manuel Alonso Dos Santos, editor.
other author:	Alonso Dos Santos, Manuel,
Published:	Hershey, Pennsylvania :IGI Global, : [2017],
Description:	1 online resource (xix, 331 p.) :ill.
[NT 15003449]:	Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Barbara Aucejo Devis, Maria Pocovi -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Cakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit.
Subject:	Marketing - Psychological aspects. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1028-4
ISBN:	9781522510291 (ebook)

Applying neuroscience to business practice
Applying neuroscience to business practice[electronic resource] /Manuel Alonso Dos Santos, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xix, 331 p.) :ill.

Includes bibliographical references and index.

Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Barbara Aucejo Devis, Maria Pocovi -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Cakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit.

Restricted to subscribers or individual electronic text purchasers.

"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher.

ISBN: 9781522510291 (ebook)Subjects--Topical Terms:

729673
Marketing
--Psychological aspects.

LC Class. No.: HF5415 / .A64885 2017e

Dewey Class. No.: 658.8001/9

Applying neuroscience to business practice
LDR:02610nmm a2200277 a 4500 001 2137861
003 IGIG
005 20181027113339.0
006 m o d
007 cr cn
008 181117s2017 paua fob 001 0 eng d
010 $z 2016032834
020 $a 9781522510291 (ebook)
020 $a 9781522510284 (hardcover)
035 $a (OCoLC)962445480
035 $a 1071025231
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HF5415 $b .A64885 2017e
082 0 4 $a 658.8001/9 $2 23
245 0 0 $a Applying neuroscience to business practice $h [electronic resource] / $c Manuel Alonso Dos Santos, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xix, 331 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Barbara Aucejo Devis, Maria Pocovi -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Cakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher.
650 0 $a Marketing $x Psychological aspects. $3 729673
650 0 $a Management $x Psychological aspects. $3 564441
650 0 $a Neurosciences. $3 588700
700 1 $a Alonso Dos Santos, Manuel, $d 1981- $e editor. $3 3310774
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1028-4