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Handbook of research on transmedia storytelling and narrative strategies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Handbook of research on transmedia storytelling and narrative strategies/ Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors.
other author:	Yilmaz, Recep,
Published:	Hershey, Pennsylvania :IGI Global, : 2018.,
Description:	1 online resource (xxxiii, 599 p.)
[NT 15003449]:	Section 1. Historical development of storytelling and its regional and popular uses. Chapter 1. A brief history of storytelling: from primitive dance to digital narration ; Chapter 2. The history of branding narratives: from oral culture to the digital age ; Chapter 3. Global narratives in Asian countries ; Chapter 4. Playing with the dead: transmedia narratives and the walking dead games ; Chapter 5. A song of transmedia storytelling: a case study on Game of thrones TV series ; Chapter 6. Tron and tron legacy, flight lines of reality: deterritorialization of human beings from places to spaces -- Section 2. Transmedia storytelling in game, cinema, television, and education. Chapter 7. Anxiety of the Avatar: relation of character design to reception in transmediatic games ; Chapter 8. Reflection of the cultural values in animation stories into transmedia ; Chapter 9. Transmedia and the vagueness of narrative structure ; Chapter 10. Survive in rating battles ; Chapter 11. Digital storytelling as a self-regulated learning tool -- Section 3. Storytellers and participatory culture. Chapter 12. Digitalization of labor: women making sales through Instagram and knitting accounts ; Chapter 13. Blogger mothers as a transmediatic narration: an examination on transmediatic narration used by blogger mothers ; Chapter 14. Digital storytelling as a part of participatory culture in communication and public relation practices ; Chapter 15. Fans' narrations: a study on the reproduction practices of branding stories in the context of participatory culture ; Chapter 16. The marketer as storyteller: transmedia marketing in a participatory culture ; Chapter 17. Use of food-themed films in destination selection -- Section 4. Transmedia storytelling as corporate and marketing communication. Chapter 18. Use of transmedia storytelling within the context of postmodern advertisement ; Chapter 19. Transmedia storytelling as a branding strategy through neuromarketing ; Chapter 20. Transmedia storytelling as a corporate communication strategy and its effect on corporate culture ; Chapter 21. From traditional to transmedia: transformation of the narrative strategies in the product/brand placement -- Section 5. New media and social movements. Chapter 22. The resistance of memories and the story of resistance: July 15 coup attempt and social movement in Turkey ; Chapter 23. To think future of journalism with virtual reality ; Chapter 24. American fundamentalism in the new media: transmedia narratives of Baptists, Evangelists, and Methodists ; Chapter 25. The construction of the social reality from the news narrative to transmedia storytelling: a research on the masculine violence and the social reflexes ; Chapter 26. The story of resistance: how do social movements tell their stories?
Subject:	Narration (Rhetoric) -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5357-1
ISBN:	9781522553588 (ebook)

Handbook of research on transmedia storytelling and narrative strategies
Handbook of research on transmedia storytelling and narrative strategies[electronic resource] /Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors. - Hershey, Pennsylvania :IGI Global,2018. - 1 online resource (xxxiii, 599 p.)

Includes bibliographical references and index.

Section 1. Historical development of storytelling and its regional and popular uses. Chapter 1. A brief history of storytelling: from primitive dance to digital narration ; Chapter 2. The history of branding narratives: from oral culture to the digital age ; Chapter 3. Global narratives in Asian countries ; Chapter 4. Playing with the dead: transmedia narratives and the walking dead games ; Chapter 5. A song of transmedia storytelling: a case study on Game of thrones TV series ; Chapter 6. Tron and tron legacy, flight lines of reality: deterritorialization of human beings from places to spaces -- Section 2. Transmedia storytelling in game, cinema, television, and education. Chapter 7. Anxiety of the Avatar: relation of character design to reception in transmediatic games ; Chapter 8. Reflection of the cultural values in animation stories into transmedia ; Chapter 9. Transmedia and the vagueness of narrative structure ; Chapter 10. Survive in rating battles ; Chapter 11. Digital storytelling as a self-regulated learning tool -- Section 3. Storytellers and participatory culture. Chapter 12. Digitalization of labor: women making sales through Instagram and knitting accounts ; Chapter 13. Blogger mothers as a transmediatic narration: an examination on transmediatic narration used by blogger mothers ; Chapter 14. Digital storytelling as a part of participatory culture in communication and public relation practices ; Chapter 15. Fans' narrations: a study on the reproduction practices of branding stories in the context of participatory culture ; Chapter 16. The marketer as storyteller: transmedia marketing in a participatory culture ; Chapter 17. Use of food-themed films in destination selection -- Section 4. Transmedia storytelling as corporate and marketing communication. Chapter 18. Use of transmedia storytelling within the context of postmodern advertisement ; Chapter 19. Transmedia storytelling as a branding strategy through neuromarketing ; Chapter 20. Transmedia storytelling as a corporate communication strategy and its effect on corporate culture ; Chapter 21. From traditional to transmedia: transformation of the narrative strategies in the product/brand placement -- Section 5. New media and social movements. Chapter 22. The resistance of memories and the story of resistance: July 15 coup attempt and social movement in Turkey ; Chapter 23. To think future of journalism with virtual reality ; Chapter 24. American fundamentalism in the new media: transmedia narratives of Baptists, Evangelists, and Methodists ; Chapter 25. The construction of the social reality from the news narrative to transmedia storytelling: a research on the masculine violence and the social reflexes ; Chapter 26. The story of resistance: how do social movements tell their stories?

Restricted to subscribers or individual electronic text purchasers.

"This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience"--

ISBN: 9781522553588 (ebook)Subjects--Topical Terms:

525025
Narration (Rhetoric)

LC Class. No.: P96.N35 / H36 2018e

Dewey Class. No.: 808/.036

Handbook of research on transmedia storytelling and narrative strategies
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245 0 0 $a Handbook of research on transmedia storytelling and narrative strategies $h [electronic resource] / $c Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2018.
300 $a 1 online resource (xxxiii, 599 p.)
504 $a Includes bibliographical references and index.
505 0 $a Section 1. Historical development of storytelling and its regional and popular uses. Chapter 1. A brief history of storytelling: from primitive dance to digital narration ; Chapter 2. The history of branding narratives: from oral culture to the digital age ; Chapter 3. Global narratives in Asian countries ; Chapter 4. Playing with the dead: transmedia narratives and the walking dead games ; Chapter 5. A song of transmedia storytelling: a case study on Game of thrones TV series ; Chapter 6. Tron and tron legacy, flight lines of reality: deterritorialization of human beings from places to spaces -- Section 2. Transmedia storytelling in game, cinema, television, and education. Chapter 7. Anxiety of the Avatar: relation of character design to reception in transmediatic games ; Chapter 8. Reflection of the cultural values in animation stories into transmedia ; Chapter 9. Transmedia and the vagueness of narrative structure ; Chapter 10. Survive in rating battles ; Chapter 11. Digital storytelling as a self-regulated learning tool -- Section 3. Storytellers and participatory culture. Chapter 12. Digitalization of labor: women making sales through Instagram and knitting accounts ; Chapter 13. Blogger mothers as a transmediatic narration: an examination on transmediatic narration used by blogger mothers ; Chapter 14. Digital storytelling as a part of participatory culture in communication and public relation practices ; Chapter 15. Fans' narrations: a study on the reproduction practices of branding stories in the context of participatory culture ; Chapter 16. The marketer as storyteller: transmedia marketing in a participatory culture ; Chapter 17. Use of food-themed films in destination selection -- Section 4. Transmedia storytelling as corporate and marketing communication. Chapter 18. Use of transmedia storytelling within the context of postmodern advertisement ; Chapter 19. Transmedia storytelling as a branding strategy through neuromarketing ; Chapter 20. Transmedia storytelling as a corporate communication strategy and its effect on corporate culture ; Chapter 21. From traditional to transmedia: transformation of the narrative strategies in the product/brand placement -- Section 5. New media and social movements. Chapter 22. The resistance of memories and the story of resistance: July 15 coup attempt and social movement in Turkey ; Chapter 23. To think future of journalism with virtual reality ; Chapter 24. American fundamentalism in the new media: transmedia narratives of Baptists, Evangelists, and Methodists ; Chapter 25. The construction of the social reality from the news narrative to transmedia storytelling: a research on the masculine violence and the social reflexes ; Chapter 26. The story of resistance: how do social movements tell their stories?
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience"-- $c Provided by publisher.
650 0 $a Narration (Rhetoric) $3 525025
650 0 $a Storytelling in mass media. $3 2088017
650 0 $a Digital storytelling. $3 621453
700 1 $a Yilmaz, Recep, $e editor. $3 3310636
700 1 $a Erdem, M. Nur, $d 1976- $e editor. $3 3310637
700 1 $a Resuloglu, Filiz, $d 1981- $e editor. $3 3310638
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5357-1