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Railway photographic advertising in ...

Medcalf, Alexander.

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Railway photographic advertising in Britain, 1900-1939

Record Type:	Electronic resources : Monograph/item
Title/Author:	Railway photographic advertising in Britain, 1900-1939/ by Alexander Medcalf.
Author:	Medcalf, Alexander.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xi, 236 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
Contained By:	Springer eBooks
Subject:	Photography of railroads - Great Britain. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-70857-7
ISBN:	9783319708577

Railway photographic advertising in Britain, 1900-1939
Medcalf, Alexander.

Railway photographic advertising in Britain, 1900-1939[electronic resource] /by Alexander Medcalf. - Cham :Springer International Publishing :2018. - xi, 236 p. :ill., digital ;24 cm. - Palgrave studies in the history of the media. - Palgrave studies in the history of the media..

1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

ISBN: 9783319708577

Standard No.: 10.1007/978-3-319-70857-7doiSubjects--Topical Terms:

3308851
Photography of railroads
--Great Britain.

LC Class. No.: TR715 / .M43 2018

Dewey Class. No.: 779.9385

Railway photographic advertising in Britain, 1900-1939
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020 $a 9783319708577 $q (electronic bk.)
020 $a 9783319708560 $q (paper)
024 7 $a 10.1007/978-3-319-70857-7 $2 doi
035 $a 978-3-319-70857-7
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100 1 $a Medcalf, Alexander. $3 3308850
245 1 0 $a Railway photographic advertising in Britain, 1900-1939 $h [electronic resource] / $c by Alexander Medcalf.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xi, 236 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in the history of the media
505 0 $a 1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
520 $a This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
650 0 $a Photography of railroads $z Great Britain. $3 3308851
650 0 $a Advertising photography $z Great Britain $x History $y 20th century. $3 3308852
650 0 $a Railroads $z Great Britain $x History. $3 674841
650 1 4 $a History. $3 516518
650 2 4 $a Cultural History. $3 2186830
650 2 4 $a History of Britain and Ireland. $3 2181940
650 2 4 $a History of Modern Europe. $3 2195210
650 2 4 $a Modern History. $3 2181941
650 2 4 $a Photography. $3 518339
710 2 $a SpringerLink (Online service) $3 836513
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830 0 $a Palgrave studies in the history of the media. $3 1247003
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-70857-7
950 $a History (Springer-41172)