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Strategic management of market niche...

Ocvirk, Gorazd.

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Strategic management of market niches = a model framework /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic management of market niches/ by Gorazd Ocvirk.
Reminder of title:	a model framework /
Author:	Ocvirk, Gorazd.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2018.,
Description:	ix, 231 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Strategic planning. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-20364-1
ISBN:	9783658203641

Strategic management of market niches = a model framework /
Ocvirk, Gorazd.

Strategic management of market nichesa model framework /[electronic resource] :by Gorazd Ocvirk. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - ix, 231 p. :ill., digital ;24 cm. - Schriften zur unternehmensentwicklung. - Schriften zur unternehmensentwicklung..

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Contents Fundamentals of Niche Research Theoretical Pillar of the Niche Model Framework Market Niche Model Framework for Strategic Management Target Groups Researchers in the field of organizational sciences Managers and practitioners involved in business strategy or strategic management The Author Dr. Gorazd Ocvirk is director of a global acting consultant company.

ISBN: 9783658203641

Standard No.: 10.1007/978-3-658-20364-1doiSubjects--Topical Terms:

528149
Strategic planning.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.4092

Strategic management of market niches = a model framework /
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