東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing transformation = marketing...

World Marketing Congress (2017 :)

Linked to FindBook

Google Book

Amazon

博客來

Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing transformation/ edited by Patricia Rossi, Nina Krey.
Reminder of title:	marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
other author:	Rossi, Patricia.
corporate name:	World Marketing Congress
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xxxi, 322 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing - Congresses. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-68750-6
ISBN:	9783319687506

Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Marketing transformationmarketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /[electronic resource] :edited by Patricia Rossi, Nina Krey. - Cham :Springer International Publishing :2018. - xxxi, 322 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319687506

Standard No.: 10.1007/978-3-319-68750-6doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411 / .W67 2017

Dewey Class. No.: 658.8

Marketing transformation = marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
LDR:02812nmm a2200289 a 4500 001 2132045
003 DE-He213
005 20180716134527.0
006 m d
007 cr nn 008maaau
008 181005s2018 gw s 0 eng d
020 $a 9783319687506 $q (electronic bk.)
020 $a 9783319687490 $q (paper)
024 7 $a 10.1007/978-3-319-68750-6 $2 doi
035 $a 978-3-319-68750-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411 $b .W67 2017
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .W927 2018
111 2 $a World Marketing Congress $n (20th : $d 2017 : $c Christchurch, New Zealand) $3 3298207
245 1 0 $a Marketing transformation $h [electronic resource] : $b marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / $c edited by Patricia Rossi, Nina Krey.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xxxi, 322 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science: proceedings of the academy of marketing science, $x 2363-6165
520 $a This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $x Congresses. $3 666011
650 0 $a Marketing $x Management $v Congresses. $3 3216802
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Market Research/Competitive Intelligence. $3 2162287
650 2 4 $a Online Marketing/Social Media. $3 2181685
700 1 $a Rossi, Patricia. $3 3235907
700 1 $a Krey, Nina. $3 2180887
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science: proceedings of the academy of marketing science. $3 2133842
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-68750-6
950 $a Business and Management (Springer-41169)